Brand Tone

Comforting, Elegant, Friendly, Simple & Direct

Brand Values

• •Quality & Craftsmanship
• •Comfort & Well-being
• •Aesthetic Appeal & Style
• •Sustainability & Ethical Practices
• •Customer Satisfaction

Best Practices

• •Maintain a consistent tone across all platforms.
• •Use sensory language to evoke feelings of comfort and luxury.
• •Highlight the ethical and sustainable aspects of the brand.
• •Incorporate customer testimonials to build trust and credibility.
• •Focus on the benefits of quality sleep and a beautiful home.

Social Perception

Customers perceive the brand positively, associating it with high-quality, comfortable, and beautiful bedding.

Copy Examples

• •Ethically made, effortlessly delivered.
• •Feel at Home in Every Thread.
• •Sleep beautifully, naturally.
• •Quality sleep, beautiful home – that’s our promise to you.
• •Our handcrafted collection combines exceptional craftsmanship, innovative designs, and sustainable practices, ensuring a restful night's sleep while enhancing your home decor.