Brand Tone

Comforting and Inviting, Direct and Informative

Brand Values

• •Comfort
• •Hygge
• •Quality
• •Practicality/Functionality
• •Self-Care/Indulgence

Best Practices

• •Embrace Hygge Vocabulary: Consistently use words and phrases that evoke warmth, comfort, relaxation, and the Danish concept of hygge (e.g., hyggelig, komfortabel, blød, afslapning, varme).
• •Highlight Comfort and Warmth: Emphasize the product's ability to provide exceptional comfort and warmth in all marketing materials.
• •Focus on Practical Features: Highlight the functionality of features like the oversized design, large hood, and kangaroo pockets.
• •Promote Self-Care: Encourage customers to view the product as a form of self-care and indulgence.
• •Maintain a Direct and Informative Tone: In FAQ sections and product descriptions, provide clear and straightforward information about materials, care instructions, and shipping details.

Social Perception

A brand that offers ultimate comfort and coziness, promoting relaxation, self-care and hygge at home.

Copy Examples

• •One size, endless coziness.
• •Soft, warm, and wonderfully oversized – it’s like a hug you can wear!
• •Give the gift of ultimate comfort and watch them snuggle up in pure bliss.
• •Forkæl dig selv (Treat yourself) to ultimate comfort.
• •Embrace hygge with our Tæppe Hoodies.