Brand Tone

Luxurious & Aspirational, Caring & Benefit-Oriented, Reassuring & Trustworthy, Relatable & Engaging

Brand Values

• •Quality
• •Customer Satisfaction
• •Health & Wellbeing
• •Sustainability
• •Self-Care & Indulgence

Best Practices

• •Prioritize Benefit-Driven Language: Always connect product features (e.g., "22-momme mulberry silk") to customer benefits (e.g., "prevents skin irritation," "reduces fine lines").
• •Incorporate Social Proof: Regularly feature customer testimonials, reviews, and user-generated content to reinforce trust and the positive social perception of the brand.
• •Focus on Quality Sleep:
• •Use Luxurious & Aspirational Language: Words like "luxury," "premium," "ultimate comfort," should be frequently used.
• •Be Caring & Benefit-Oriented: Emphasize the health and beauty benefits of the products.

Social Perception

Positive, Value for Money (despite initial price concerns), Giftable & Desirable, Effective

Copy Examples

• •Quality Sleep, Quality Life
• •Crafted from sustainably sourced, premium 22-momme mulberry silk, offering luxurious softness.
• •Approved by certified dermatologists & specialists
• •Over 1000 5-star reviews and a satisfaction guarantee
• •Reducing fine lines, dark circles, and puffiness