Brand Tone

Feminine & Stylish, Aspirational & Confident, Youthful & Trendy, Friendly & Engaging (in Spanish), Positive & Upbeat

Brand Values

• •Style & Fashion-consciousness
• •Femininity & Empowerment
• •Quality (implied)
• •Accessibility (within Colombia)
• •Visual Appeal

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., feminine, aspirational, youthful, friendly, confident), including approved vocabulary, common phrases, and things to avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you are talking to. For Coutures CLo, this is likely style-conscious women in Colombia. Tailor your language, references, and calls to action to resonate with them. Use Spanish consistently and authentically.
• •Visual-Copy Cohesion: Ensure your copy complements your visuals. If the images are vibrant and trendy, the copy should reflect that energy. If they are elegant and sophisticated, the copy should match that sophistication.
• •Consistency Across Platforms: While the specific format might change (e.g., shorter for TikTok, more descriptive for the website), the core brand tone should remain consistent across all channels – website, Instagram, Facebook, TikTok, email, etc.
• •Engage and Listen: Pay attention to how your audience responds to your copy. Monitor comments and messages to understand what resonates and refine your approach accordingly. Maintain the friendly and engaging part of your tone by interacting with your community.

Social Perception

Positive Engagement, Visually Driven Appeal, Colombian Focus, Limited Broad Third-Party Reviews

Copy Examples

• •Instagram Post (New Dress Collection): Step into your spotlight ✨ Our new collection of dresses has arrived to make you feel fabulous and confident, wherever you go. Discover vibrant prints and silhouettes designed to celebrate you. #CouturesCLo #NewCollection #ModaFemenina #EstiloUnico #ConfianzaTotal
• •TikTok Video Caption (Outfit of the Day): Obsessed with this look! 😍 Effortless chic for your everyday adventures. Get the [Product Name] set now and own your style! Link in bio. #OOTD #TrendyLook #StreetStyleCLo #FashionTikTok #ComodaYConEstilo
• •Facebook Ad (General Brand Awareness): Define your style with Coutures CLo. ✨ Explore unique and feminine pieces designed in Colombia, created for the modern woman who loves to look and feel incredible. Free shipping throughout Colombia! Shop now: [Link to website] #CouturesCLo #ModaColombia #HechoConAmor #EstiloPropio #MujerModerna
• •Website Banner (Homepage): Elegance & Confidence, Redefined. Discover the latest trends and timeless pieces at Coutures CLo. Your new favorite outfit awaits.
• •Email Newsletter Subject Line (Promotion): 💖 Exclusive Treat: Unlock Your Most Radiant Look with Coutures CLo!