Brand Tone

Accessible, Expressive, and Direct

Brand Values

• •Variety/Diverse Selection
• •Entrepreneurial Spirit
• •Accessibility
• •Customer Service (Stated)

Best Practices

• •Define Your Core Tone Words: Choose 3-5 adjectives that best describe how you want your brand to sound (e.g., "Playful," "Bold," "Approachable," "Creative," "Direct"). Share these with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The language for a young, trend-focused audience will differ from that for a more mature, professional group. Tailor the tone within your core adjectives to resonate best.
• •Create a Simple Style Guide: Include do's and don'ts. For example: "Do: Use emojis where appropriate for a friendly feel. Don't: Use overly formal or corporate jargon." Include preferred terminology for products or promotions.
• •Consistency Across Channels (with Nuance): While the core tone should be consistent, allow for slight variations appropriate to the platform. For example, TikTok can be more informal than a product description on the website, but both should still feel like they come from "Court Mania."
• •Review and Refine: Regularly review your copy across all platforms. Does it sound cohesive? Is it achieving the desired impact? Don't be afraid to tweak your approach as the brand evolves and you learn more about what resonates with your customers. If using a personal account for promotion, clearly delineate when you are speaking *as the brand* versus *as yourself*, or create a dedicated brand account for clearer brand messaging.

Social Perception

Limited public awareness, perceptions likely formed on a case-by-case basis depending on individual product satisfaction and direct interactions. The use of a personal TikTok account for promotion can be a double-edged sword, building a sense of authenticity but potentially appearing less professional to some.

Copy Examples

• •Unleash your inner hero! 🔥 Our new [Character/Series Name] inspired tee just dropped. Bold graphics, comfy fit – ready for your next adventure (or just chilling). Shop the collection now! #AnimeStyle #GraphicTee #CourtManiaFinds
• •Make your space speak volumes. ✨ This vibrant abstract canvas adds a pop of personality to any room. High-quality print, ready to hang. What story will your walls tell? Discover more at Court Mania. #HomeDecor #WallArt #AbstractDesign #ExpressYourself
• •Your vibe, your style. From statement tees to unique home decor, Court Mania has something for every mood and every you. Explore fresh designs and find your new favorite today! Link in bio. #CourtManiaStore #UniqueDesigns #ShopSmallOnline #PersonalStyle
• •Okay, you guys HAVE to see this new [Product Name] from Court Mania! 😍 I'm obsessed with [Specific Feature/Design Element]. Perfect for [Occasion/Use]. Check it out – link in my bio! Let me know what you think! #CourtMania #NewProduct #CreatorMade #SupportSmallBiz
• •💥 Fresh Styles Added! Your Court Mania Faves are Waiting (at a price you'll love!).