Brand Tone

Romantic & Affectionate, Playful & Fun, Inspirational & Aspirational, Personal & Relatable, Helpful & Guiding

Brand Values

• •Connection & Togetherness
• •Creating Memories
• •Romance & Intimacy
• •Joy & Fun
• •Adventure & Exploration

Best Practices

• •Develop a "Brand Voice Chart": Clearly define your brand's personality traits (e.g., romantic, playful, adventurous, supportive) and create a chart with "Sounds Like / Doesn't Sound Like" examples for each trait. This provides a quick reference for anyone writing copy.
• •Focus on "You & We" (Inclusive Language): Address the audience (couples) directly using "you" and "your." When speaking as the brand, use "we" to foster a sense of shared experience and community. Emphasize shared experiences and benefits for *the couple*.
• •Incorporate Storytelling: Share anecdotes (real or hypothetical) of couples enjoying the products or experiences. This makes the brand more relatable and the benefits more tangible, aligning with their social media travel stories.
• •Use Emotionally Resonant Words: Employ vocabulary that evokes feelings of love, joy, connection, excitement, and intimacy. Words like "cherish," "spark," "discover," "unforgettable," "together," and "celebrate" can reinforce the brand's values.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, product descriptions, social media captions, email marketing, and customer service interactions is harmonious. Regular audits of content can help maintain this consistency.

Social Perception

The perception is likely that of an inspiring and relatable couple or brand sharing their journey and ideas. Customers who purchase their date night idea products seem to find them enjoyable and helpful for fostering connection, as indicated by positive ratings. The Instagram and TikTok audience engages positively with the travel and lifestyle content, often commenting with enthusiasm or appreciation for the shared experiences and tips.

Copy Examples

• •Escape the ordinary, together. Our new Adventure Date Box is packed with everything you need to explore, laugh, and reconnect. Ready for your next great story? #CoupletasticAdventure #DateNightReimagined
• •Chasing sunsets and creating memories, one city at a time. ✨ What's your dream couple's getaway? Share below! #CoupletasticTravels #RomanticEscape #MakingMemories
• •Unlock a year of joy, laughter, and heartfelt moments. Our '100 Surprises of Love' is more than a gift; it's an invitation to cherish each other, one delightful surprise at a time. Ignite the spark! #CoupletasticLove #SurpriseYourPartner #RelationshipGoals
• •This Valentine's, give the gift of connection. 💕 Our curated collections of romantic games and experiences are designed to bring you closer. Because the best moments are the ones shared. Shop Coupletastic.de. #ValentinesDayGift #CouplesGifts #LoveInEveryBox
• •Rediscover Romance. Explore unique gifts and inspiring ideas designed to celebrate your journey together. Welcome to Coupletastic – where every day is an opportunity for love. #CelebrateUs #CoupletasticMoments