Brand Tone

accessible, customer-oriented, value-driven, adventurous, established, guiding, reliable, and efficient

Brand Values

• •Value/Affordability
• •Customer Satisfaction
• •Service Quality
• •Versatility/Variety (for Le Capitaine D'a Bord)
• •Quality/Performance (for hair tools, if applicable)

Best Practices

• •Develop a "Brand Voice Chart": Clearly define your brand's personality (e.g., "Trusted Guide," "Savvy Stylist," "Friendly Expert"). For each personality trait, list "Do's" and "Don'ts" for tone. For example, Do: Use clear, confident language. Don't: Use overly technical jargon or be dismissive. This aligns with defining personality and parameters.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, social media posts, email marketing, and customer service interactions is uniform. Whether it's "Le Capitaine D'a Bord's" adventurous spirit or "Coupe Finale's" precision, the core feeling should be the same. This builds trust and familiarity.
• •Understand Your Audience: Tailor the *expression* of your tone slightly for different platforms (e.g., more casual on TikTok, more polished on LinkedIn if applicable) but ensure the core brand voice remains consistent. The tone may adapt, but the underlying personality shouldn't.
• •Train Your Team: Everyone who communicates on behalf of the brand, from copywriters to customer service agents, should be trained on the brand voice and tone guidelines. Provide examples and ongoing feedback.
• •Review and Evolve: Periodically review your marketing copy and customer interactions to ensure they still align with your intended brand tone and values. As the brand grows or the market shifts, slight adjustments might be necessary, but the core identity should remain stable.

Social Perception

reliability and good customer care. trust, guidance, or perhaps a classic, enduring style

Copy Examples

• •Chart your course to a perfect style. Our new Captain's Hold Pomade delivers a sharp, lasting look without weighing you down. All aboard for great hair days, every day.
• •Navigate unbeatable savings! The Coupe Finale discount wave is here. Snag your favorite gear and styling essentials at prices that won't sink your budget. Shop now before the tide goes out!
• •Keep your beard in shipshape condition. The Coupe Finale Grooming Set has all the essentials for a tamed, handsome look. Trusted by discerning gentlemen, on land and at sea.
• •Another happy sailor in the Coupe Finale crew! ⭐⭐⭐⭐⭐ 'Excellent service and fast shipping!' We love hearing from you. Share your hauls and styles using #CoupeFinaleStyle.
• •The final cut, perfected. Achieve barber-grade precision at home with our signature styling tool. Engineered for a flawlessly close finish, making every style a masterpiece. Your grooming voyage starts here.