Brand Tone

Sophisticated & Aspirational, Minimalist & Confident, International & Cultured

Brand Values

• •Curation & Trend Forecasting
• •Exceptional Quality & Luxury
• •Personalized Customer Service
• •Inspiration & Discovery

Best Practices

• •Lead with a Sophisticated Vocabulary
• •Maintain Visual and Textual Minimalism
• •Emphasize Exclusivity and Curation
• •Adopt a Global, Cultured Perspective
• •Focus on Aspiration, Not Hard Selling

Social Perception

High-end, exclusive fashion destination, a legitimate retailer of luxury goods in a prestigious area, a well-kept secret for in-the-know fashion aficionados, a quiet and confident authority in fashion valued for its curated selection, and a worthwhile discovery for tourists seeking a unique and personalized shopping experience.

Copy Examples

• •The definition of form. The new collection from [Designer Name]. Available in-store and online. #CoupDoeilBoutique #ZurichFashion #LuxuryDefined
• •The Art of Selection. Discover curated fashion for the modern individual. The finest pieces from around the world, chosen for you.
• •Your Style, Elevated. Nestled in the heart of Zurich's old town, Coup d'oeil Boutique offers a unique vision of modern luxury. Explore handpicked collections from international designers and experience truly personal service. Visit us on Strehlgasse 33. Discover the Boutique
• •A First Look: New Arrivals from [Brand Name] & [Brand Name]
• •A testament to sculptural design and meticulous craftsmanship. This piece from [Designer Name] is not merely an accessory, but a wearable work of art. Forged from [material] and designed to command attention, it embodies a confident and contemporary elegance.