Brand Tone

Creative & Artistic, Whimsical & Playful, Authentic & Handmade, Approachable & Friendly, Eco-Conscious

Brand Values

• •Creativity & Self-Expression
• •Quality Craftsmanship
• •Joy & Happiness
• •Simplicity & Fulfillment
• •Made in the USA & Ethical Sourcing
• •Customer Satisfaction
• •Sustainability

Best Practices

• •Embrace Imperfection & Authenticity: Lean into the 'hand-drawn' and 'small studio' aspect. Your copy can be polished but should still feel genuine and personal, not overly corporate.
• •Use Storytelling: Share the inspiration behind designs, snippets of studio life (like the dogs!), or how Kaelin and Richard collaborate. This reinforces the 'creative life' value.
• •Inject Playfulness & Whimsy: Don't be afraid to use lighthearted language, puns (if appropriate for the specific design), and descriptive words that evoke fun and joy. Match the 'silly' aspect mentioned in their mission.
• •Highlight 'Handmade' and 'USA-Made/Sourced': Consistently weave in these key differentiators. It speaks to quality, care, and supports their values.
• •Focus on the 'Why': Remind your audience of the joy, happiness, and creativity your products bring to a home or as a gift. Connect with the 'Home + Happiness' mission.

Social Perception

Positive & Well-Regarded, Giftable, Unique & Distinctive, Reliable Small Business, Eco-Friendly Appeal

Copy Examples

• •Homepage Banner: 'Fill Your Home with Happy! ✨ Unique, hand-drawn designs, printed with love in Denver. Shop our latest collection of whimsical tea towels, joyful glassware, and gifts that make you smile.'
• •Product Description (e.g., for a new animal-themed tea towel): 'Meet the newest character to scamper out of our studio! This [Animal Name] tea towel isn't just for drying dishes – it's a little piece of hand-drawn art to brighten your kitchen. Made with super-absorbent, eco-friendly cotton and a dash of playful charm. Perfect for gifting (or keeping all to yourself!).'
• •Social Media Post (Instagram - image of someone using a product): 'Sunday mornings, made better with [Product Name] and a whole lot of cozy. ✨ Our designs start as sketches and end up as your new favorite everyday items. What Counter Couture piece is bringing you joy today? #CounterCouture #HandmadeHappiness #DenverCreative #WhimsicalHome'
• •Email Subject Line (for a sale): 'A Little Whimsy & Big Savings! 🎉 Hand-drawn goodies are calling your name!'
• •About Us Snippet: 'From art school dreams to a bustling Denver studio (with three furry supervisors!), Counter Couture is our adventure in creativity. We believe in unique designs, quality that lasts, and adding a bit of playful joy to your everyday. Thanks for being part of our story!'