Brand Tone

Artisanal & Passionate, Elegant & Sophisticated, Creative & Unique, Approachable & Personal, Quality-Focused

Brand Values

• •Craftsmanship & Quality
• •Originality & Design Excellence
• •Artistic Expression & Creativity
• •Durability & Timelessness
• •Customer Collaboration & Bespoke Service
• •Eco-consciousness (emerging)

Best Practices

• •Emphasize the Artisan Story: Always weave in the narrative of Nell Beale's passion, design inspiration (e.g., folk art, nature), and the handmade process. This reinforces authenticity and the 'artisanal & passionate' tone.
• •Use Evocative & Descriptive Language: Choose words that reflect the elegance, creativity, and quality of the pieces. Terms like 'meticulous,' 'vibrant,' 'distinctive,' 'hand-finished,' 'bespoke,' 'timeless,' and 'artful' align with the brand's perception.
• •Highlight Quality Materials & Craftsmanship: Consistently mention the high-grade materials used (e.g., Valchromat, birch plywood) and the blend of traditional and modern making techniques. This supports the 'quality-focused' tone.
• •Maintain a Personal & Approachable Touch (where appropriate): Especially in social media and direct communications, let Nell's voice and passion come through. Inviting bespoke commissions also adds to this approachability.
• •Showcase Uniqueness & Color Boldly: Don't shy away from highlighting what makes CoucouManou different – the signature use of color, pattern, and original design concepts. This reinforces the 'creative & unique' tone.

Social Perception

Highly Positive, Respected in the Design Community, Seen as Artisan & High-End, Associated with Creativity & Color, Trusted & Reliable

Copy Examples

• •Instagram Post (Showcasing a new cabinet): Introducing the 'Arboretum' cabinet, where woodland whispers meet meticulous craftsmanship. Each panel is hand-carved and painted, bringing the quiet beauty of nature into your home. A testament to slow design and lasting quality. Discover the story behind the piece – link in bio. #CoucouManou #HandmadeFurniture #ArtisanDesign #InteriorInspiration #LuxuryCraft
• •Website Product Description (Loop Cabinet): The Loop Cabinet: an dance of pattern and color, designed to be a captivating centerpiece. Crafted with a blend of modern precision and time-honored cabinet-making skills, its flowing 'Loop' design is meticulously grooved onto the doors. More than just storage, it's a statement of unique style and enduring quality. Available in custom hues to perfectly complement your space. Inquire for bespoke options.
• •Email Newsletter Snippet (New Collection Launch): Dear Design Lover, Be the first to explore 'Wonderland,' our latest collection born from a reverence for naive art and the captivating forms of the natural world. Nell Beale has passionately hand-carved each unique piece, transforming sustainable Valchromat into functional art. Experience furniture that tells a story. View the Collection.
• •"About Us" Page Excerpt: At CoucouManou, we believe furniture should be more than functional; it should be an expression of art, a joy to behold, and a treasure for generations. Founded by designer-maker Nell Beale, each piece is born from a passion for vibrant design, exceptional materials, and the enduring beauty of British-inspired (now French-based) craftsmanship. We pour meticulous attention into every detail, from the initial sketch to the final hand-finish.
• •Social Media Ad (Targeting design-conscious homeowners): Tired of the ordinary? Elevate your home with CoucouManou's distinctive, handcrafted furniture. We blend bold color, unique patterns, and artisanal quality to create pieces that are as individual as you are. Let's create something beautiful together. Explore our collections or discuss a bespoke commission. Visit www.coucoumanou.com. #DesignerFurniture #BespokeLiving #HandcraftedLuxury #CoucouManou #StatementPiece