Brand Tone

friendly, relaxed, casual, and welcoming

Brand Values

• •Family
• •Fun
• •Quality
• •Regional Pride/Authenticity
• •Customer Experience
• •Sustainability (Aspirational/Developing)

Best Practices

• •Embrace Southern Hospitality: Use warm, inviting, and inclusive language. Words like "y'all," "welcome," "family," and phrases that evoke a sense of community can be effective when used authentically.
• •Keep it Casual and Conversational: Avoid overly formal or technical jargon. Write as if you're talking to a friend about your favorite comfortable clothing and lifestyle.
• •Highlight Comfort and Quality: Consistently mention the "super soft" feel of the cotton and the quality craftsmanship, as these are key selling points.
• •Tell the Story (Subtly and Overtly): Weave in elements of the brand's origin (veteran-founded, love for the coastal South, Summerville roots) where appropriate to build connection and authenticity.
• •Evoke the Coastal Lifestyle: Use imagery and descriptive language that paints a picture of "Southern Coastal Fun"—beaches, boating, fishing, relaxing, sunshine, etc. This helps customers connect emotionally with the brand.

Social Perception

Customers likely perceive Cotton-Tea® as a casual, comfortable apparel brand rooted in Southern coastal culture.

Copy Examples

• •Homepage Banner: Soak Up the Southern Vibe. ☀️ Shop Cotton-Tea® for super soft tees that feel like a coastal breeze and a warm welcome. Family, Fun, & Quality in every stitch.
• •Product Description (e.g., for a fishing-themed shirt): Reel in the good times with our [Shirt Name] tee! Crafted from our signature soft cotton, it's perfect for those early morning casts, lazy afternoons by the water, or just dreaming of your next coastal adventure. Get yours and wear a piece of the Lowcountry life.
• •Instagram Post: Sun-kissed days and Cotton-Tea® ways! 🌊 Grab your new favorite tee and let the Southern comfort roll. What's your go-to coastal escape? Share below! 👇 #CottonTea #SouthernStyle #CoastalLiving #SuperSoftTees #FamilyFun
• •About Us Snippet (for social media): More than just an apparel brand, we're a family passionate about Southern Coastal Fun! Founded by a veteran and his wife, Cotton-Tea® is all about comfy, quality tees that celebrate the laid-back life. Welcome to the family! [Link to About Us page]
• •Email Subject Line (for a new collection): Hey Y'all! Fresh Coastal Comfort Just Dropped ⚓