Brand Tone

friendly, approachable, genuine, and enthusiastic

Brand Values

• •Handmade Quality
• •Passion & Joy
• •Creativity & Craftsmanship
• •Community & Connection
• •Personal Touch

Best Practices

• •Use Warm and Inclusive Language: Employ friendly, approachable words. Phrases like "we're excited to share," "join our community," "made with love," and "thank you for your support" reinforce a welcoming tone.
• •Highlight the "Handmade" Aspect: Consistently remind the audience that products are crafted by hand, emphasizing the care, skill, and uniqueness this brings. Use terms like "handcrafted," "artisan," "made with care," "one-of-a-kind."
• •Share Behind-the-Scenes Content: Showcasing the creation process, the maker, or the workspace helps to humanize the brand and reinforces authenticity and passion, aligning with the established genuine tone.
• •Engage Personally and Authentically: When responding to comments or messages, maintain a friendly and personal tone. Address customers by name when possible and show genuine appreciation for their interaction. Avoid overly formal or robotic language.
• •Maintain Visual Consistency that Reflects the Tone: Ensure that the visuals (photography, videography, graphics) complement the warm, approachable, and creative tone. Bright, clear, and charming imagery will reinforce the textual messaging.

Social Perception

charming small business offering high-quality, cute, handmade crochet items

Copy Examples

• •Instagram Post (Product Showcase - Plushie): Meet our newest cuddly friend! 🧶✨ Each stitch is made with love, ready to bring a little handmade happiness to your home. Perfect for gifting or keeping all to yourself (we won't tell!). Tap to shop this little bundle of joy! #CottonByZoey #HandmadePlushie #CrochetLove #SmallBusinessMagic #UniqueGifts
• •Facebook Ad (General Brand Awareness): Tired of mass-produced? Discover the charm of handmade with Cotton by Zoey! ✨ From adorable plushies to cute accessories, every piece is crocheted with passion and care. Support small, shop unique! Visit our website today: [Link to website] #CrochetCreations #ShopHandmade #CottonByZoey #GiftIdeas
• •TikTok Video Caption (Process Video): Watch the magic happen! ✨ From a single strand of yarn to a cute companion. This is how your Cotton by Zoey plushie comes to life! 💖 What should I crochet next? Let me know in the comments! 👇 #CrochetProcess #HandmadeWithLove #SmallBizOwner #TikTokCrafts #CottonByZoey
• •Email Newsletter Snippet (New Collection Launch): Get your hooks ready for cozy! 🍂 Our new Fall Collection has just landed at Cotton by Zoey, filled with warm hues and charming crochet pieces perfect for the season. From snuggly scrunchies to adorable pumpkin pals, find your next favorite handmade treasure. Shop now and add a touch of handmade warmth to your autumn! [Link to Collection]
• •Website "About Us" Excerpt Refinement: It all started with a hook, a ball of yarn, and a dream. Cotton by Zoey isn't just a shop; it's a passion woven into every creation. We believe in the joy of handmade, the beauty of unique design, and the warmth of a gift crafted with care. Join our cozy corner of the internet and discover the love in every stitch.