Brand Tone

helpful, knowledgeable, and customer-focused

Brand Values

• •Quality
• •Customer-Centricity
• •Integrity & Trust
• •Expertise
• •Accessibility/Affordability

Best Practices

• •Prioritize helpfulness: Frame all copy around how the products or information can genuinely assist the customer in achieving their health goals.
• •Showcase expertise, clearly and simply: Highlight the knowledge of the staff and the quality of the products without using overly technical jargon. Make complex information accessible.
• •Maintain a customer-first approach: Use "you" and "your" frequently, focusing on customer needs and benefits rather than solely on brand achievements.
• •Emphasize trust and transparency: Reinforce the non-commission-based advice and commitment to quality to build and maintain customer confidence.
• •Be approachable and supportive: Use a friendly and encouraging tone that makes customers feel comfortable seeking advice and making purchases.

Social Perception

Customers generally perceive CostPlus Nutrition very positively. They are seen as a reliable source for high-quality health products with knowledgeable staff who provide excellent, non-commission-driven advice. The long-standing presence of over 25 years also likely contributes to a perception of stability and trustworthiness.

Copy Examples

• •For over 25 years, we've been dedicated to your well-being. Discover high-quality supplements and expert advice you can trust, never driven by commission. Visit CostPlus Nutrition and let our experienced team guide you on your health journey.
• •Your health goals are our priority. At CostPlus Nutrition, our knowledgeable staff (with an average of 10 years of experience!) is here to offer personalized support and the finest supplements, without the pressure of sales commissions.
• •Looking for quality vitamins and supplements you can depend on? CostPlus Nutrition offers a wide selection of top-tier products at fair prices, backed by a team passionate about helping you achieve optimal health.
• •Experience the CostPlus Nutrition difference: Expert advice, premium products, and a genuine commitment to your wellness. We're proud to be a woman-owned business serving the San Antonio community for over two decades.
• •Don't navigate the world of supplements alone. Our friendly experts at CostPlus Nutrition are here to provide clear, honest guidance to help you choose the right products for your unique needs. Your health is our success.