Brand Tone

Visually Expressive & Trendy, Approachable & Customer-Focused, Enthusiastic & Passionate, Slightly Playful, Reassuring & Trustworthy

Brand Values

• •Creativity & Self-Expression
• •Quality & Protection
• •Customer Satisfaction
• •Accessibility
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the key characteristics of your brand's tone (e.g., "Expressive, Approaching, Enthusiastic, Reassuring"), along with "do's and don'ts" for language and style. Include examples of words and phrases that fit, and those to avoid.
• •Prioritize Visual Language: Since the products are highly visual, use descriptive and evocative language that complements the artistic nature of the cases. Words like "vibrant," "intricate," "bold," "sleek," "masterpiece," and "statement" can be effective.
• •Emphasize Both Style and Substance: Always balance the aesthetic appeal with the practical benefit of protection ("shockproof," "durable," "protects your tech"). This reinforces the value proposition.
• •Be Genuinely Enthusiastic and Passionate: Let the passion for design and customer satisfaction shine through in the copy. Use exclamation points where appropriate (without overdoing it) and express excitement for new collections or customer creations.
• •Maintain a Customer-Centric Approach: Address the customer directly ("you," "your"). Focus on how the products benefit them (self-expression, protection, a way to showcase their personality). Keep the language clear, friendly, and helpful, especially in customer service communications and FAQs. Ensure calls to action are clear and inviting.

Social Perception

Positive Perception: Customers likely appreciate the wide variety of unique and artistic designs that allow for personal expression. The shockproof feature combined with style is a strong selling point. Free worldwide shipping is a significant bonus and likely well-received. Positive interactions with customer service will also contribute to a favorable view.

Copy Examples

• •Instagram Post (Showcasing a new vibrant collection): Image: Flat lay of several new, colorful phone cases. Copy: "Unleash your vibe! 🎨✨ Our latest collection just dropped, bursting with colors and designs that scream YOU. Style meets protection, so your phone looks as good as it feels. Which one is calling your name? Tap to shop & enjoy free worldwide shipping! #CostaCover #NewCollection #PhoneCase #ArtisticCases #ExpressYourself"
• •Facebook Ad (Targeting users interested in art and design): Image/Video: Carousel of artistically designed phone cases or a short video showing the details of a case. Headline: Your Phone's New Masterpiece Awaits. Body: "Why settle for boring? At Costa Cover, we believe your phone case should be an extension of your unique style. Discover hundreds of artist-designed, shockproof clear cases that protect your tech and turn heads. Plus, get it shipped FREE, anywhere in the world! Find your perfect match today."
• •Website Banner (Homepage): Text: "Art for Your Pocket. Protection for Your Phone. Explore Unique Designs | Free Worldwide Shipping."
• •TikTok Video Caption (Quick showcase of a custom phone case): Video: Showing a customer's unique custom phone case design. Caption: "Obsessed with this custom piece! 😍 You dream it, we print it. Turn your fave pic or design into a one-of-a-kind, shockproof Costa Cover. What would YOU create? #CustomPhoneCase #CostaCoverCustom #PersonalizedGift #PhoneArt #MadeForYou"
• •Email to Newsletter Subscribers (Announcing a sale): Subject: ✨ Style Upgrade Alert! Get [X]% Off Your Favorite Costa Cover Cases! ✨ Body: "Hey [Customer Name], Ready to give your phone a fresh, artistic makeover? For a limited time, grab your favorite shockproof Costa Cover designs at [X]% off! From trending patterns to timeless art, find the perfect case to express your unique style and keep your phone safe. Plus, as always, shipping is on us, wherever you are! Don't miss out – your phone will thank you. Shop the Sale Now -> [Link]"