Brand Tone

Approachable and Friendly, Passionate and Knowledgeable, Authentic and Handcrafted, Proudly Local (Yarra Valley)

Brand Values

• •Quality
• •Authenticity & Tradition
• •Customer Experience & Connection
• •Passion for Winemaking
• •Accessibility & Drinkability

Best Practices

• •Channel Lindsay's Voice: Always write as if the winemaker, Lindsay Corby, is speaking directly to the customer – with approachability, genuine passion, and a willingness to share knowledge without being pretentious. Incorporate his personal story and connection to the wines where appropriate.
• •Emphasize Authenticity and Craftsmanship: Consistently highlight the handcrafted nature of the wines, the connection to the historic Bianchet Vineyard, and the "paddock to palate" philosophy. Avoid overly corporate or generic language.
• •Showcase the Yarra Valley Connection: Root the brand firmly in its Yarra Valley location. Use descriptive language that evokes the region and its unique terroir.
• •Balance Quality with Accessibility: While promoting the award-winning quality of the wines, maintain an inviting and unpretentious tone that speaks to "drinkability" and enjoyment for various occasions.
• •Be Personal and Story-Driven: Continue to share the stories behind the brand, the name, the logo, and the wines themselves. This personal touch differentiates Cosmo Wines and builds a stronger connection with the audience.

Social Perception

Positive for Cellar Door Experience, Valued for Quality and Local Production, Seen as a Boutique Winery, Wine Reviews are Generally Good but Can Be Mixed

Copy Examples

• •Headline: Taste the Heart of the Yarra Valley. Body: Visit Cosmo Wines at Bianchet Vineyard and meet Lindsay, our passionate winemaker. Discover handcrafted wines from historic vines, made with a love for quality you can taste in every glass. More than just a tasting, it’s a genuine Yarra Valley experience.
• •Headline: From Our Vines to Your Table. Body: At Cosmo Wines, we believe in authentic winemaking. Our winemaker, Lindsay Corby, personally tends to the old, dry-grown vines at Bianchet Vineyard to bring you approachable, award-winning Yarra Valley wines brimming with regional character. Order online for Australia-wide delivery.
• •Headline: The Story in Every Bottle: Meet Cosmo Wines. Body: Ever wondered about the journey behind your favorite wine? Our "About Us" isn't just a page, it's the tale of passion that started in high school, leading to the beautiful Yarra Valley. Discover Lindsay Corby's dedication to creating wines with balance, harmony, and exceptional drinkability.
• •Headline: Award-Winning Yarra Valley Wines, Crafted with Passion. Body: Experience the dedication that goes into every bottle of Cosmo and Bianchet Vineyard wines. Recognized by judges and loved by visitors, our cellar door offers a friendly tasting journey through the unique flavors of our estate. Come share our passion!
• •Headline: Your Personal Invitation to Explore Yarra Valley Wine. Body: Looking for more than just a wine? At Cosmo Wines, our winemaker Lindsay is always on hand at our Bianchet Vineyard cellar door to share the nuances of each variety. Friendly advice, great wines, and a memorable Yarra Valley welcome await.