Brand Tone

Professional & High-Quality, Innovative & Solution-Oriented, Supportive & Community-Focused, Aspirational & Luxurious, Enthusiastic & Confident

Brand Values

• •Quality & Durability: Providing a high-quality, long-lasting product made with "industrial metal" and "heavy-duty metal," ensuring stability and reliability. Emphasizing being "Made in the USA."
• •Innovation & Design Excellence: Prizing its patented, "sleek and modern" half-moon design that offers shadowless, full-coverage lighting and 360-degree rotation.
• •Professional Empowerment: Aiming to equip professionals with tools that enhance their skills, efficiency, and the overall client experience. Highlighting the light was "designed by a beauty professional, for beauty professionals."
• •Customer Success & Satisfaction: Showcasing customer testimonials and highlights how the light helps professionals achieve better results and create high-quality content.
• •Functionality & Ease of Use: Designing the lights for practicality, featuring adjustable brightness and height, flat and stable bases, and options like phone clips for content creation.

Best Practices

• •Emphasize Quality and Durability: Consistently use words like "premium," "industrial-grade," "sturdy," "long-lasting," and "Made in the USA" to reinforce the product's high-quality construction.
• •Highlight Innovation and Problem-Solving: Focus on the unique design features (e.g., "patented halo," "shadowless coverage," "360-degree rotation") and how they solve specific pain points for professionals.
• •Adopt a Professional yet Aspirational Voice: Speak to professionals as peers, understanding their needs, while also positioning CosmoGlo as an aspirational tool that can elevate their services and brand. Use terms like "elevate your craft," "invest in your vision," and "game-changer."
• •Incorporate Social Proof and Community: Regularly feature customer testimonials, user-generated content (with permission), and highlight the diverse range of professionals (lash artists, tattoo artists, estheticians, etc.) who trust and love CosmoGlo. Refer to them as "artists."
• •Maintain a Visually Clean and Modern Aesthetic: Ensure that all marketing materials, including website copy, social media posts, and advertisements, reflect the sleek, modern, and professional design of the CosmoGlo light itself.

Social Perception

CosmoGlo is perceived as a positive investment, providing superior lighting that enhances content creation and offers aesthetic appeal, though some find the price point high and assembly challenging.

Copy Examples

• •Headline: Illuminate Your Artistry. Experience Shadowless Precision with CosmoGlo. Body: Tired of battling shadows and inconsistent lighting? The CosmoGlo Light is meticulously engineered for professionals like you. Our patented halo design delivers flawless, full-coverage illumination, empowering you to perfect every detail. Elevate your craft and let your true talent shine. #CosmoGlo #ProfessionalLighting #ShadowlessLight
• •Headline: Invest in Your Vision. The Last Light You'll Ever Need. Body: Stop replacing flimsy lights. CosmoGlo is built with industrial-grade materials for unmatched stability and durability. Designed by artists, for artists, it’s more than a light – it’s a partner in your success. See the CosmoGlo difference. #BeautyTech #LashArtistTools #TattooEquipment #MadeInUSA
• •Headline: From Flawless Services to Stunning Content. CosmoGlo Does Both. Body: Deliver exceptional results AND capture them perfectly. The CosmoGlo Light provides brilliant, even lighting for your services, while the integrated phone clip makes content creation effortless. Showcase your skills, attract more clients. #EstheticianLife #CosmoGloContent #BeautyBusiness #SalonUpgrade
• •Headline: The Glow Up Your Studio Deserves. Modern Design, Unparalleled Performance. Body: Your workspace reflects your brand. The CosmoGlo Light combines a sleek, modern aesthetic with powerful, adjustable illumination, creating a professional atmosphere that wows clients. It’s time for an upgrade. #StudioGoals #CosmoGloXL #LuxuryService #BeautyPro
• •Headline: Join the CosmoGlo Community. See Why Professionals are Raving. Body: Discover the "game-changing" light trusted by leading lash artists, estheticians, and tattooers worldwide. With adjustable brightness, multiple color tones (XL model), and a design that eliminates shadows, CosmoGlo helps you work smarter, not harder. What will you create? #CosmoGloFamily #ProfessionalTools #BestLighting #ClientExperience