Brand Tone

Youthful & Trendy, Aspirational yet Accessible, Enthusiastic & Upbeat, Direct & Promotional, Community-Oriented (on social media)

Brand Values

• •Affordability
• •Accessibility
• •Variety & Trend-Focus
• •Speed & Newness
• •Global Reach

Best Practices

• •Consistently write for your target demographic (young, trend-conscious individuals seeking affordable fashion). Use language, references, and channels they engage with.
• •Keep the language upbeat, exciting, and focused on the joy of fashion and self-expression. Use positive adjectives and exclamations where appropriate (but don't overdo it).
• •Especially for product descriptions, use evocative language that helps customers imagine wearing the items. However, keep it concise and easy to scan, particularly for mobile users and social media.
• •Use emojis strategically to add personality and visual appeal, particularly on social media. Employ a mix of branded and trending hashtags to increase visibility.
• •Whether it's "Shop Now," "Discover More," "Link in Bio," or "Tag a Friend," ensure your copy guides the user on what to do next in a direct and inviting way.

Social Perception

As a Fast-Fashion Retailer, Hit or Miss, Convenience, Concerns, Social Media Savvy

Copy Examples

• •Instagram Post (New Arrival - Dress): "Stop scrolling! ✋ Your dream dress just dropped. ✨ Turn heads in our new [Dress Name] – flirty, fun, and totally you! Tap to shop & own the moment. 💖 #Cosmivella #NewCollection #DressObsessed #Fashionista"
• •Email Subject Line (Sale Promotion): "🎉 HUGE NEWS! 🎉 Up to 70% OFF EVERYTHING is happening NOW at Cosmivella!"
• •Website Banner (Homepage): "Unlock Your Style. ✨ Explore thousands of the latest trends at prices you'll love. Free Worldwide Shipping! ✈️"
• •TikTok Video Caption (Outfit of the Day): "OOTD check! ✔️ Feeling fab in my @cosmivellaofficial set. So comfy & chic! 😍 Link in bio to snag yours! #CosmivellaStyle #GetTheLook #TikTokFashion #TrendyVibes"
• •Facebook Ad Copy (Targeting young women interested in swimwear): "☀️ Sun's out, style's out! ☀️ Make a splash this summer with Cosmivella's hottest new swimwear collection. From bold bikinis to chic one-pieces, find your perfect beach look for less! Shop Now & Dive In! 🌊 #CosmivellaSwim #SummerStyle #BeachReady #AffordableFashion"