Brand Tone

Empowering & Inclusive, Informative & Passionate, Modern yet Appreciative of History, Playful & Trendy (especially on TikTok), Customer-Focused & Service-Oriented (aspirational)

Brand Values

• •Accessibility
• •Quality & Craftsmanship
• •Empowerment & Individuality
• •Innovation
• •Ethical Considerations (stated)
• •Celebration of Corsetry

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the key elements of your brand tone (empowering, informative, passionate, modern yet historical, playful where appropriate), including specific words to use and avoid. Share this with anyone creating content.
• •Prioritize Authenticity and Transparency: Be honest about your products, including how they are made (as they do with their Delhi tailors) and address customer concerns openly. Acknowledge both the empowering aspects of corsetry and its complex history.
• •Balance Education with Inspiration: Continue providing valuable content about corset history, fitting, styling, and care, but also focus on inspiring customers with beautiful imagery, user-generated content, and stories of empowerment.
• •Tailor the Tone to the Platform (Slightly): While the core values and tone should remain consistent, allow for slight adjustments. For instance, TikTok can be more playful and trend-driven, while blog posts might be more in-depth and informative. The overarching feeling of empowerment and passion for corsetry should persist.
• •Engage Actively and Empathetically: Respond to comments and reviews (both positive and negative) in a way that reflects your brand values. Show that you are listening and care about your customers' experiences. When issues arise, communicate with empathy and a clear path towards resolution, reinforcing a customer-focused approach.

Social Perception

Appreciation for Design and Variety, Mixed Quality/Fit Perception, Value for Money (often linked to sales), Empowering Fashion Choice, Customer Service Inconsistencies, Community Aspect

Copy Examples

• •Headline: Define Your Moment. Discover Your Corset. Body: More than just a garment, a corset is a statement. At Corset Story, we celebrate the art of corsetry with designs that empower your unique style. From timeless elegance to modern edge, find the perfect piece to shape your confidence. Explore the collection. #CorsetStory #EmpowerYourStyle
• •Headline: Unleash Your Inner Icon. Quality Craftsmanship, Unforgettable Style. Body: Each Corset Story piece is crafted with passion by our skilled artisans, blending centuries of tradition with contemporary design. Feel the difference quality makes and step into a look that's undeniably you. What story will your corset tell? #DefineYourCurves #ArtOfCorsetry
• •Headline: New to Corsetry? Your Journey Starts Here. Body: Curious about corsets but not sure where to begin? Our expert guides, detailed sizing advice, and diverse collection make finding your first (or next!) corset a seamless experience. Discover comfort, support, and a whole new way to express yourself. Visit our blog to learn more! #CorsetTips #FindYourFit
• •Headline: The Secret to Unforgettable Style? It's All in the Details. Body: From luxurious brocades to intricate steel boning, our corsets are designed to make you look and feel extraordinary. Elevate your everyday or make a grand entrance – the power is in your hands. Shop our latest arrivals. #CorsetFashion #TimelessElegance
• •Headline: Join the #CorsetStory: Share Your Style, Inspire Others. Body: We love seeing how you style your Corset Story pieces! Tag us @corsetstory and use #CorsetStory for a chance to be featured. Become part of a community that celebrates individuality, confidence, and the transformative power of a great corset. #UGC #CorsetCommunity #FashionForAll