Brand Tone

Confident & Empowering, Luxurious & High-Quality, Authentic & Brazilian-Inspired, Elegant & Sophisticated

Brand Values

• •Authenticity: Staying true to Brazilian swimwear heritage and genuine design.
• •Quality & Durability: Using high-grade materials and construction for lasting wear.
• •Confidence & Empowerment: Designing swimwear that makes women feel good about themselves.
• •Elegance & Style: Offering fashionable, sophisticated, and tasteful designs.
• •Customer Satisfaction: Providing excellent service throughout the purchasing process.

Best Practices

• •Emphasize Empowerment: Use language that makes the customer feel confident, beautiful, and celebrated (e.g., "Shine with confidence," "Celebrate your curves," "Designed for your radiance").
• •Highlight Brazilian Authenticity (Tastefully): Refer to Brazilian heritage, style, and inspiration without resorting to clichés. Focus on the elegance and unique design aspects.
• •Showcase Luxury & Quality: Consistently mention premium materials, craftsmanship, and unique designer details like the gold-plated seal.
• •Maintain Sophistication: Avoid overly casual slang or overly suggestive language. Keep the tone elevated and chic, focusing on style and elegance.
• •Be Benefit-Oriented: Focus on how the swimwear makes the customer *feel* (confident, beautiful, stylish) and the quality they receive (durable, luxurious), not just the product features.

Social Perception

Customers who purchase the brand or from its retailers seem to perceive it positively, highlighting good quality, attractive designs, and good customer service. The brand is perceived as a luxury or premium offering, focusing on authentic Brazilian design and high-quality materials. It aims to be associated with confidence and a sophisticated beach lifestyle.

Copy Examples

• •Unveil your radiance. Corpo Bonito: Authentic Brazilian swimwear that celebrates your confidence.
• •Crafted from the finest Brazilian lycra, designed to adorn. Experience the luxury of Corpo Bonito.
• •Elegance meets the shore. Discover timeless Brazilian style with a modern touch. #CorpoBonitoSwim
• •More than a bikini. It's a feeling. Embrace the authentic Brazilian spirit with Corpo Bonito.
• •From the heart of Brazil to your wardrobe. Indulge in swimwear that's as unique and vibrant as you are. Featuring our signature 18k gold-plated seal.