Brand Tone

Authentic & Passionate, Eco-Conscious & Responsible, Artisanal & Quality-Driven, Friendly & Approachable, Inspirational & Creative

Brand Values

• •Sustainability & Eco-Friendliness
• •Quality & Performance
• •Heritage & Authenticity (Cornish Inspired)
• •Family & Tradition
• •Customer Well-being
• •Innovation & Improvement

Best Practices

• •Embrace the Cornish Heritage: Always weave in the inspiration drawn from Cornwall's landscapes, light, and natural elements. Use evocative language that paints a picture.
• •Prioritize Eco-Conscious Language: Consistently highlight the sustainable, vegan, low-VOC, and plant-based aspects of the products. This is a key differentiator and value.
• •Maintain an Authentic & Passionate Voice: Share the founders' story and the 'why' behind the brand. Let the genuine passion for quality, Cornwall, and sustainability shine through.
• •Keep it Friendly and Approachable: Use welcoming language. Address the customer directly when appropriate. Foster a sense of community, as befits a family-run business.
• •Focus on Quality and Simplicity of Use: While being artisanal, also emphasize the paint's high performance, ease of application, and durable results for the user. Words like 'effortless,' 'flawless finish,' and 'durable' are key.

Social Perception

Positive Product Experience, Eco-Friendly Appeal, Trusted by Upcyclers & DIY Enthusiasts, Good Customer Service (via Stockists), Appreciation for Cornish Inspiration

Copy Examples

• •Cornwall in Every Can. Discover [Our Newest Colour], crafted with nature in mind. #CornishMilk #EcoPaint #SustainableStyle
• •Our [Paint Colour Name] Mineral Paint isn't just a colour, it's a story of Cornish shores and sustainable craftsmanship. Vegan, low VOC, and a dream to apply for a flawless matt finish.
• •From our family to yours, paint your world with the authentic hues of Cornwall. Hand-poured and packed with passion. What Cornish-inspired project are you dreaming of? Share below! #FamilyBusiness #CornishColours #DIYInspo
• •Rooted in Cornwall, driven by sustainability. We're Reece & Joe, and we created Cornish Milk Mineral Paint to bring you the beauty of our home, responsibly. #MadeInCornwall #VeganPaint #EcoLiving
• •Fresh from Cornwall: New [Paint Colour Name] + Our Eco-Promise Continues! 🌿