Brand Tone

Artistic, Sophisticated, Authentic, Storytelling, Nostalgic, Empowering

Brand Values

• •Craftsmanship
• •Quality & Durability
• •Timelessness over Trends (Slow Fashion)
• •Authenticity & Nostalgia
• •Ethical & Conscious Production
• •Individuality & Self-Expression
• •Community & Collaboration

Best Practices

• •Develop a Comprehensive Brand Voice Guide
• •Emphasize Storytelling
• •Highlight Core Values
• •Use Evocative and Sensory Language
• •Maintain Authenticity and Transparency

Social Perception

Positive perception of unique designs, beautiful fabrics, and commitment to Indian craftsmanship; seen as offering artistry and timeless style. Negative perception related to customer service issues with online orders, returns, refunds, and sizing.

Copy Examples

• •Unveiling 'Wanderlust Weaves' – a collection born from sun-drenched memories and the whisper of ancient looms. Each piece, a story handcrafted in India, ready to journey with you. Discover the art of timeless style. #CordStudio #HandcraftedLuxury #ArtisanalFashion #NewCollection #TimelessStyle
• •The Nomad Saddle Bag: More than an accessory, it's a repository for your adventures. Crafted from ethically sourced Indian leather that deepens in character with every journey, its timeless design and meticulous hand-stitching ensure it’s a companion for life, not just a season. Carry your story. #CordLeather #ArtisanMade #SlowFashion #InvestmentPiece
• •Cord Studio: Where Heritage Meets Horizon. We weave India's rich craft traditions into contemporary silhouettes, creating pieces that tell a story of authenticity, quality, and the beauty of things made to last. Explore our world. #MadeInIndia #Craftsmanship #VintageInspired #ConsciousFashion
• •Feel the hand of the artisan. Our latest journal entry on 'Cord Connect' takes you behind the seams, into the world of our master block printers. Discover the dedication and skill that breathe life into every pattern, creating garments as unique as you are. Read the story. #CordConnect #ArtisanalHeritage #BehindTheBrand
• •Elegance, reimagined. The Anika Dress, with its delicate hand-smocking and flowing organic cotton, moves with an effortless grace. Designed for moments that matter, and crafted to be cherished beyond seasons. Experience the Cord difference. Shop Now. #CordDresses #SustainableStyle #IndianCraftsmanship #EverydayLuxury