Brand Tone

Friendly, Welcoming, Trendy, Fashion-Forward, Enthusiastic, Passionate, Customer-Focused, Approachable, Promotional, Value-Oriented, Playful, and Relatable

Brand Values

• •Self-Expression and Personality
• •Style and Trendiness
• •Quality
• •Affordability/Value
• •Customer Satisfaction
• •Confidence and Beauty
• •Authenticity
• •Versatility

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, enthusiastic, empowering), along with "do's and don'ts" for language, specific keywords/phrases to use or avoid, and emoji guidelines. Share this with anyone creating content.
• •Always Prioritize the Customer: Frame copy around the customer's desires, feelings, and how the products benefit them (e.g., "helps you express yourself," "makes you feel confident"). Use "you" and "your" frequently.
• •Stay True to Core Values: Ensure that the messaging consistently reflects the brand's values like authenticity, quality, affordability, and self-expression. For instance, highlight how a piece allows for personal styling or offers lasting value.
• •Adapt to the Platform, Maintain the Essence: While the style might vary slightly (e.g., more playful on TikTok, slightly more descriptive on the website), the core friendly, trendy, and empowering tone should remain consistent across all channels.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, ads, emails) to ensure it aligns with the defined brand tone and values. Gather feedback and make adjustments as the brand evolves.

Social Perception

Reliable, A Source of Quality, Trendy Fashion, Good Value

Copy Examples

• •✨ Hello Gorgeous! ✨ Your new style obsession just landed. 😉 The [Item Name] is here to help you tell your unique story, one fabulous outfit at a time. Feeling bold, chic, or a bit of both? This piece has you covered. Tap to shop and express your beautiful self! #CorazonBoutique #NewArrival #FashionHeart #ExpressYourself #TrendyStyle
• •💖 Fall in love with your wardrobe all over again! At Corazon Boutique, we handpick trendy, quality fashion that lets your personality shine – without breaking the bank. Fast shipping, friendly service, and your next favorite outfit are just a click away. Discover your Corazon style today! 👉 [Link to Website] #CorazonNL #WomensFashion #BoutiqueStyle #AffordableLuxury #BeYou
• •Treat Yourself, Queen! 👑 Up to 50% OFF on select heart-stealing styles! Find those perfect pieces that speak to *you* and make every day a runway. Limited time only – shop your faves now! #CorazonSale #FashionDeals #StyleForLess
• •OOTD Inspo Incoming! 🔥 Rocking our latest Corazon Boutique finds. Which look is your vibe? 👇 Helping you serve looks & feel amazing, always. 😉 #CorazonTryOn #TikTokFashion #GetReadyWithMe #BoutiqueFinds #ConfidenceBoost
• •💌 Psst... Your Next Style Crush is Inside, Corazon Girl! (Body snippet): Hey [Customer Name], ready to add a little extra heart to your style? We've just dropped fresh, fabulous pieces we know you'll adore. Because at Corazon Boutique, fashion is all about feeling amazing in what you wear. Come find the looks that make *your* heart beat faster!