Brand Tone

Benefit-Oriented, Reassuring & Hopeful, Elegant & Style-Conscious, Direct & Informative

Brand Values

• •Wellness & Health
• •Quality & Craftsmanship
• •Elegance & Style
• •Customer Satisfaction
• •Natural Solutions

Best Practices

• •Focus on the Health Benefits: Highlight the potential pain relief, circulation improvement, and anti-inflammatory effects.
• •Emphasize Style and Elegance: Showcase the jewelry's aesthetic appeal alongside its health benefits.
• •Use Reassuring and Hopeful Language: Frame the products as solutions for discomfort and ways to improve well-being.
• •Emphasize Natural and Quality Elements: Consistently mention 'pure copper,' 'high-quality materials,' and the 'natural properties' to build trust and highlight the product's inherent value.
• •Be Direct and Clear in Product Information: While the overall tone is reassuring and elegant, ensure that product features, benefits, and any guarantees (like money-back) are communicated straightforwardly to avoid ambiguity.

Social Perception

Customers are generally satisfied with the product's appearance and are hopeful or experiencing the claimed health benefits. General awareness and market for copper-infused and magnetic therapy products, often sought for pain relief. However, skepticism or mixed results regarding the efficacy and quality of such products can also exist in the broader market.

Copy Examples

• •Looks so good, shines, copper class.
• •By wearing our Double Row Copper Magnetic Bracelet, you can experience the potential healing effects of copper and magnets working in tandem.
• •Look good, feel better.
• •Explore our collection today and feel the difference.
• •Support your body’s vitality and find relief, naturally.