Brand Tone

caring, trustworthy, and passionate

Brand Values

• •Pet Wellbeing
• •Natural Ingredients
• •Cruelty-Free
• •Eco-Friendly
• •Giving Back
• •Family-Run

Best Practices

• •Emphasize "Natural" and "Gentle": Consistently use words that highlight the natural and safe formulation of the products (e.g., "plant-based," "chemical-free," "soothing," "hypoallergenic").
• •Show, Don't Just Tell, You Care: Incorporate storytelling about the brand's origin (inspired by a pet's needs) and their mission to help rescue animals to build an emotional connection.
• •Maintain a Helpful and Informative Voice: Provide clear explanations of product benefits and ingredients, positioning the brand as a knowledgeable and trustworthy resource for pet owners.
• •Use Positive and Uplifting Language: Reflect the joy and companionship pets bring, and how the products contribute to their happiness and wellbeing.
• •Be Transparent and Honest: Clearly communicate the brand's commitment to cruelty-free practices, sustainable sourcing, and eco-friendly packaging in all communications.

Social Perception

Customers and the public generally perceive Cooper & Gracie positively. They are seen as a reliable and ethical brand that genuinely cares about animals and the environment. Reviews frequently praise the quality and effectiveness of their natural products, especially for pets with sensitivities. Their commitment to being cruelty-free and supporting rescue animals resonates well with their target audience. The brand is often described as honest and customer-focused.

Copy Examples

• •Nourish your furry friend from the inside out with Cooper & Gracie's 100% natural supplements. Because a healthy pet is a happy pet.
• •Tired of harsh chemicals? So are we. Discover the gentle power of nature with Cooper & Gracie's cruelty-free grooming range. Kind to their skin, kind to the planet.
• •Join our pack! With every Cooper & Gracie purchase, you're helping us support 10 million rescue animals in need. Pawsitive impact, guaranteed.
• •From playful pups to cherished companions, Cooper & Gracie offers natural solutions for every stage of your pet's life. Crafted with love, backed by nature.
• •Sensitive skin? Scratching stops here. Cooper & Gracie's soothing, all-natural formulas bring relief and comfort, the way nature intended.