Brand Tone

Helpful and Informative, Creative and Inspiring, Friendly and Approachable, Quality-focused and Trustworthy

Brand Values

• •Quality: Committed to providing high-quality curated images, decals, and materials that look great even in large formats and are durable.
• •Customer Satisfaction: Prioritizing excellent customer service, quick issue resolution, and ensuring customers are happy with their purchase.
• •Ease and Convenience: Offering products that are easy to install (Peel-N-Stick) and remove without damage, catering to renters and DIY enthusiasts.
• •Transformation and Personalization: Enabling customers to easily transform their spaces and express their personal style.
• •Innovation: Offering a wide selection of designs and product types, including custom murals and unique items like educational decals.

Best Practices

• •Prioritize 'You' over 'We': Focus on the customer's needs, aspirations, and how the products benefit them.
• •Emphasize Ease and Solutions: Highlight the simplicity of installation, the renter-friendly aspect, and how the products solve common decorating challenges.
• •Use Inspiring and Evocative Language: Words like 'transform,' 'stunning,' 'breathtaking,' 'unleash,' 'dream,' and 'wow' can create excitement and help customers visualize the results.
• •Maintain a Helpful and Supportive Voice: Offer tips, answer potential questions within the copy, and always reinforce the availability of customer support.
• •Showcase Quality Through Specifics: Instead of just saying 'high quality,' mention 'premium fabric-like material,' 'vibrant, long-lasting inks,' 'museum-quality prints,' or 'meticulously curated images' to give tangible evidence of quality.

Social Perception

Positive, Reliable Customer Service, High-Quality Products, Good Value

Copy Examples

• •Headline: Transform Your Space in Minutes. Walls That Wow, Effortlessly. Body: Dreaming of a fresh new look? Our Peel-N-Stick wall murals and decals make it simple. High-quality, durable, and renter-friendly – discover stunning designs that reflect your unique style. No mess, no stress, just beautiful walls.
• •Headline: Quality You Can See and Feel. Artistry for Your Walls. Body: At Coolwalls.ca, we believe your walls deserve the best. That's why we use premium, fabric-like materials and vibrant, long-lasting inks for every decal and mural. Experience the difference quality makes.
• •Headline: Unleash Your Inner Designer. Your Vision, Our Walls. Body: From whimsical kids' rooms to sophisticated living spaces, our curated collection offers endless inspiration. Need something truly unique? Let's create a custom mural together! It’s never been easier to bring your dream space to life.
• •Headline: Love Your Walls, Guaranteed. Easy to Install, Easier to Love. Body: Our Peel-N-Stick decals are designed for a seamless, bubble-free application and remove cleanly without any damage. Plus, with our satisfaction guarantee and top-notch customer support, you can decorate with confidence.
• •Headline: More Than Just Decals. It's an Instant Room Makeover. Body: Why wait for a renovation? Create a stunning accent wall, add a pop of personality, or design a cozy nook with Coolwalls.ca. Explore our collections – from educational maps to breathtaking landscapes – and redefine your home.