Brand Tone

nostalgic, passionate, and authentic

Brand Values

• •Heritage & History: Deep respect for the legacy of football and its iconic moments/figures.
• •Authenticity: Commitment to replicating classic designs with attention to detail.
• •Quality: Emphasis on high-quality materials and craftsmanship.
• •Passion: A genuine love for the sport of football that they aim to share with their customers.
• •Style: Offering fashionable apparel that allows fans to express their love for football in a stylish, retro way.

Best Practices

• •Embrace Storytelling: Frame products not just as apparel, but as conduits to cherished memories and legendary football narratives. Talk about the history and the icons.
• •Use Evocative Language: Employ words that trigger nostalgia and passion – "legendary," "iconic," "glory," "unforgettable," "timeless," "authentic," "heritage."
• •Focus on Authenticity and Detail: Highlight the craftsmanship and the accuracy of the retro designs, reinforcing the value of the product.
• •Speak the Fan's Language: Connect with the audience by referencing shared football memories, emotions, and the universal passion for the game.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the imagery used across all platforms – visuals should also evoke nostalgia and the classic football aesthetic.

Social Perception

Coolligan is perceived as a specialist retailer for high-quality retro football apparel. Customers appreciate the authenticity of the designs and the quality of the products. The brand is seen as a way to connect with football nostalgia and celebrate the sport's history. They are recognized for their collaborations with official clubs, adding to their credibility.

Copy Examples

• •Headline: Wear the Legend. Relive the Glory. Coolligan - Stitched in History. Body: More than just a jersey, it's a piece of football's soul. Our meticulously crafted retro shirts transport you back to the moments that defined the beautiful game. Own your legend.
• •Social Media Post: Remember that roar? That impossible goal? That iconic kit? We do. Coolligan brings back the magic with authentic retro football fashion. Which legend will you wear today? #Coolligan #FootballLegends #RetroFootball #VintageFootball
• •Product Description Snippet: Crafted from 100% premium cotton, this [Team/Year] retro jersey is an authentic tribute to a golden era. Every stitch, every detail, meticulously recreated to honor the heroes who wore it. Feel the history.
• •Email Subject Line: That Feeling... It's Back. Discover Coolligan's Latest Retro Drops. Email Body Preview: Step back onto the hallowed grounds of football history. Our new collection has just landed, bringing with it the echoes of unforgettable victories and timeless style...
• •Website Banner: Coolligan: 150 Years of Football Passion, Woven into Every Thread.