Brand Tone

Friendly, Enthusiastic, Trustworthy, Confident, Inspirational, Joyful, Practical, Solution-Oriented

Brand Values

• •Joy of Cooking
• •Efficiency and Time-Saving
• •Quality and Reliability
• •Customer Empowerment
• •Experience-Based Curation
• •Making the Everyday Extraordinary

Best Practices

• •Use 'we' and 'us' to maintain a personal connection.
• •Focus on benefits, not just features. Highlight how products save time, increase joy, and solve common cooking problems.
• •Use relatable and empathetic language. Acknowledge the challenges home cooks face.
• •Incorporate positive and uplifting words like 'joy,' 'delicious,' 'confidence,' 'ease,' 'extraordinary,' and 'magic'.
• •Maintain clarity and trust. Be clear about product benefits, shipping, and return policies.

Social Perception

Cook Lux aims to be perceived as a trustworthy and reliable provider of quality kitchen gadgets that make cooking more enjoyable and efficient for home cooks. They seek to build trust through an experienced founder narrative and clear policies, while establishing themselves as a go-to source for innovative and effective kitchen tools.

Copy Examples

• •Hello fellow food enthusiasts! Discover kitchen gadgets that will transform your cooking experience.
• •Quality you can trust: Our products stand up to the demands of daily cooking and are curated by Lydia, who has 20 years of experience in the catering industry.
• •Transform cooking from a chore to a celebration with our joy-inducing companions.
• •Streamline your cooking process with our time-saving gadgets.
• •Cook delicious dishes with confidence and ease, bringing a touch of professional culinary magic into your home.