Brand Tone

Professional & Expert, Quality-Driven & Meticulous, Passionate & Proud, Approachable & Customer-Focused, Elegant & Sophisticated

Brand Values

• •Craftsmanship
• •Quality
• •Bespoke & Customization
• •Heritage & Tradition
• •Customer Satisfaction
• •Transparency & Integrity

Best Practices

• •Prioritize "Quality Craftsmanship" in Language: Consistently use words and phrases that evoke skill, attention to detail, handmade precision, and high-grade materials. Avoid overly casual or slang terms that might undermine the perception of expertise and quality.
• •Showcase Passion and Expertise Subtly: Let the enthusiasm for the craft shine through in descriptions of processes or the beauty of materials. Share insights or details that demonstrate deep knowledge without being overly technical or alienating.
• •Maintain a Professional yet Approachable Demeanor: While the tone should be expert, ensure it remains welcoming. Invite inquiries, offer consultations, and make it clear that client visions are central to the process.
• •Visually Align Copy (especially on social media): Ensure the tone of the written copy matches the style of the visuals. For elegant, high-quality images, the copy should also be refined and articulate the value being shown.
• •Focus on Lasting Value, Not Just Price: While acknowledging cost is a factor, frame the services as an investment in longevity, bespoke design, and enduring quality, rather than competing on being the cheapest. This reinforces the brand's core value proposition.

Social Perception

High-Quality Specialist, Skilled Artisans, Reliable for Bespoke Needs, Potentially Premium Service

Copy Examples

• •Headline: Beyond Furniture. Beyond Expectations. Constantine Upholstery. Body: "Experience the art of true craftsmanship. At Constantine Upholstery, we don’t just build furniture; we bring your vision to life with bespoke pieces handcrafted to perfection and antique treasures meticulously restored. For seating that tells your story, choose quality that endures. Visit our Melton Mowbray workshop and let's create something extraordinary together."
• •Social Media Post (showing a detailed shot of stitching): "It's all in the details. Our passion for upholstery is stitched into every piece, combining decades of traditional skill with an eye for timeless design. This isn't just a sofa; it's a Constantine. #BespokeFurniture #HandmadeLuxury #Craftsmanship #ConstantineUpholstery"
• •Commercial Services Pitch Snippet: "Elevate your commercial space with seating that speaks volumes about your brand. Constantine Upholstery specialises in bespoke contract furniture for hotels, restaurants, and bars, delivering unparalleled quality and durability without compromising on style. Partner with us for furniture that's built to impress and last. Quality, not just quantity, for your esteemed establishment."
• •Website 'About Us' Excerpt: "More than just a workshop, Constantine Upholstery is a family passion. With over a decade of dedication to the finest upholstery and furniture restoration, we blend time-honoured techniques with your unique style. We believe in honest craftsmanship and the enduring beauty of a well-made piece. Let our family help yours create lasting comfort and elegance."
• •Promotional Tagline for an Antique Restoration Service: "Preserving History, Restoring Beauty. Trust Constantine Upholstery with your cherished antiques. Our expert restorers breathe new life into every piece, honouring its heritage while ensuring its future. Because some stories deserve to be retold for generations."