Brand Tone

Empathetic & Caring, Supportive & Understanding, Authentic & Personal, Health-Conscious & Informative, Positive & Uplifting

Brand Values

• •Wellness & Health
• •Thoughtfulness & Consideration
• •Support for Small Australian Businesses
• •Authenticity & Transparency
• •Community & Connection
• •Quality & Curation

Best Practices

• •Lead with Empathy: Always approach your copy from a place of understanding the recipient's needs and feelings. Use language that is gentle, supportive, and acknowledges their potential challenges or preferences.
• •Reinforce Core Values: Weave in keywords and phrases that reflect your brand values (e.g., "thoughtful," "wellness," "health-conscious," "natural," "support," "considered").
• •Maintain Authenticity: Share the "why" behind your brand, particularly the founder's story, in a genuine way. This builds trust and connection. Avoid overly corporate or impersonal language.
• •Focus on the "Feeling": Highlight how the gift will make the recipient *feel* – considered, cared for, understood, comforted, uplifted. This emotional connection is key.
• •Be Clear and Informative, Kindly: When discussing product benefits (e.g., gluten-free, vegan, low-tox), present this information clearly but within the overall caring and supportive tone. Avoid jargon where possible, or explain it gently. Emphasize how these features contribute to the recipient's wellbeing.

Social Perception

Positive & Appreciative, Seen as a Niche & Needed Service, Trustworthy, Supportive of a Cause, Associated with Quality & Care

Copy Examples

• •Headline: "Because they deserve to feel truly considered." Body: "Finding a gift that says 'I see you and I care' can be a challenge, especially for loved ones with specific wellness needs. Our curated boxes are filled with thoughtful, health-conscious treasures, making it easy to send comfort, joy, and a reminder to be kind to themselves. #ConsiderMeBox #ThoughtfulGifting #WellnessJourney"
• •Headline: "More Than a Gift, It's a Hug in a Box." Body: "When words aren't enough, send a Consider Me Box. Each item is handpicked for its gentle, nourishing qualities – all organic, gluten-free, and vegan. Perfect for a moment of calm, a boost of strength, or simply to let them know they're on your mind. #CarePackage #SelfCareGifts #AustralianMade"
• •Headline: "Gift Wellness, Not Worry." Body: "Tired of scanning labels? We've done the work for you. Our gift boxes are lovingly packed with low-tox, refined sugar-free delights that align with a health-conscious lifestyle. Finally, a gift that truly considers their wellbeing. #HealthyGifting #GlutenFreeVegan #OrganicGoodness"
• •Headline: "Supporting Their Journey, One Thoughtful Box at a Time." Body: "Inspired by a personal path to wellness, Consider Me Box offers more than just products; we offer understanding and support. With $1 from every sale going to the Lyme Disease Association of Australia, your gift makes a difference. #LymeAwareness #GiftsThatGiveBack #WellnessWarriors"
• •Headline: "For the Wellness Warrior in Your Life." Body: "They navigate their health journey with strength and grace. Show them you admire their resilience with a Consider Me Box, thoughtfully curated with products to soothe, uplift, and nourish. Because everyone deserves to feel considered. #ChronicIllnessSupport #ThoughtfulPresents #SmallAustralianBusiness"