Tono de Marca

Empathetic & Inclusive, Authentic & Transparent, Empowering & Activist, Joyful & Positive, Purpose-Driven & Educational

Valores de Marca

• •Inclusion
• •Sustainability
• •Ethical Production
• •Transparency
• •Purpose-Driven Design
• •Joy
• •Community & Advocacy

Mejores Prácticas

• •Lead with Empathy and Authenticity: Always center the customer's experience and feelings. Share the "why" behind the brand and be open about your values and processes.
• •Use Inclusive and People-First Language: Actively choose words that welcome and affirm all identities, sizes, and abilities. Avoid jargon or exclusionary terms. Focus on the person, not just the product.
• •Balance Empowerment with Joy: While addressing important social issues, maintain a hopeful and positive undercurrent. Celebrate individuality and the simple joy of clothing that makes people feel good.
• •Be Specific About Values in Action: Don't just state your values; show how they are implemented. For example, instead of just saying "sustainable," mention "natural textiles" or "zero-waste methods."
• •Foster Community and Conversation: Encourage interaction, listen to feedback, and make customers feel like part of the brand's journey and mission. Use questions and calls to engagement in your copy.

Percepción Social

Highly Positive among its Niche, Seen as a Changemaker, Trusted & Authentic, Advocate for Inclusivity

Ejemplos de Copy

• •Headline: Beyond the Seams: Clothing That Celebrates You. Body: At Connally Goods, we believe fashion is for *every* body. Discover sustainable, size-inclusive (XS-6X and beyond!) pieces, ethically crafted in Vancouver. Because you deserve to feel comfortable, confident, and seen. Oh, and did we mention everything has pockets? Call to Action: Explore True Inclusivity.
• •Headline: Wear Your Values. Change the World. Body: Tired of fashion that doesn't fit your body or your beliefs? Connally Goods offers a different way. Sustainable fabrics, zero-waste production, and a commitment to fair wages mean you can look good *and* feel good about what you wear. Call to Action: Shop Ethical Style.
• •Headline: Finally. Fashion That Understands. Body: Designed by someone who gets it. Our sensory-friendly, adaptable clothing is made with your comfort and individuality at its heart. From easy-on designs to soft, natural textiles, experience the joy of being truly yourself. Call to Action: Discover Your Perfect Fit & Feel.
• •Headline: More Than Just Clothes. It's a Community. Body: Join a movement that champions diversity, sustainability, and radical self-love. Connally Goods is proud to create for and with our incredible community. Share your style, your story, and let's redefine fashion together. Call to Action: Connect with #ConnallyGoods.
• •Headline: Pockets? Yes. Compromise? Never. Body: We’re obsessed with the details that make life easier and more joyful – like perfectly placed pockets in every garment! Ethically made in Canada with sustainable materials, our clothes are designed to fit your life and your values, beautifully. Call to Action: Find Your Pocket Power.