Brand Tone

Functional, Direct, Reassuring, Value-Oriented, Accessible, Practical

Brand Values

• •Security
• •Customer Satisfaction
• •Accessibility
• •Value
• •Practicality
• •Trustworthiness

Best Practices

• •Highlight security and guarantees prominently in all communications.
• •Use clear and direct language when describing product features and benefits.
• •Incorporate value-oriented language, emphasizing promotions like 'Frete Grátis' where applicable.
• •Maintain an accessible tone by offering multiple customer service contact points (e.g., WhatsApp, email).
• •Actively encourage and showcase customer reviews to build trust and credibility.

Social Perception

A reliable and accessible online store that provides practical solutions and prioritizes customer satisfaction. While the brand is still building its identity, customers appreciate the secure payment options, responsive support, and the value offered through free shipping and guarantees.

Copy Examples

• •Pagamento Seguro: Sua compra protegida em cada etapa.
• •Frete Grátis para todo o Brasil (consulte as condições).
• •Suporte Profissional: Nossa equipe está pronta para te ajudar.
• •Satisfação ou Reembolso: Se não estiver satisfeito, devolvemos seu dinheiro.
• •Limpeza Profunda com Conforto: Experimente a diferença!