Brand Tone

Friendly and Welcoming, Customer-centric and Reassuring, Practical and Benefit-Oriented, Enthusiastic and Positive

Brand Values

• •Quality
• •Practicality
• •Incredible Shopping Experiences
• •Carefully Selected Products
• •Style and Functionality
• •Fair Price
• •Customer Satisfaction
• •Trust
• •Humanized Service
• •Continuous Improvement

Best Practices

• •Use 'nós' (we) to humanize the brand and reinforce the idea of a team dedicated to their satisfaction.
• •Use enthusiastic and positive language, including emojis where appropriate for the platform.
• •Ensure that product descriptions and all communications are easy to understand, reflecting the 'easy and pleasant' shopping experience value.
• •Focus on the benefits and practical applications of the products.
• •Highlight the 'humanized service' and build trust by being transparent and responsive in communications.

Social Perception

A trustworthy and customer-focused online store that provides quality, practical products at a fair price, ensuring a pleasant and reliable shopping experience despite potentially longer delivery times.

Copy Examples

• •Bem-vindo à Comprei e Usei! Sinta-se em casa.
• •Chega de sofrimento na hora de pentear! (No more suffering when combing!)
• •Produtos selecionados com carinho para você.
• •Nosso atendimento é humanizado e focado na sua satisfação.
• •Compre agora e experimente uma experiência de compra fácil, segura e agradável!