Tono de Marca

Straightforward, value-oriented, and reassuring. A tone that balances affordability with reliability and transparency.

Valores de Marca

• •Affordability
• •Value
• •Transparency
• •Customer Satisfaction
• •Wide Selection

Mejores Prácticas

• •Clearly communicate shipping costs, return policies, and product details to manage customer expectations.
• •Offer excellent customer service to address issues promptly and build trust.
• •Emphasize value and benefits rather than solely focusing on low prices.
• •Highlight promotions like 'frete gratis' (free shipping) and 'entrega rapida' (fast delivery) to enhance positive perception.
• •Be transparent about the brand's operations and address any potential concerns related to the 'cheap' association directly.

Percepción Social

A brand that provides affordable products without sacrificing quality or customer service. A reliable source for value-conscious shoppers, emphasizing transparency and customer satisfaction to overcome potential negative perceptions associated with the 'cheap' descriptor.

Ejemplos de Copy

• •"Get amazing deals on everyday essentials! Shop now and enjoy free shipping on orders over $50."
• •"We believe everyone deserves access to quality products at affordable prices. That's why we offer a wide selection of items without compromising on value."
• •"Your satisfaction is our priority. If you're not completely happy with your purchase, we offer hassle-free returns."
• •"Fast delivery and unbeatable prices – that's the [Brand Name] promise!"
• •"Discover incredible savings on top brands. Shop our daily deals and upgrade your lifestyle without breaking the bank."