Brand Tone

Functional and Direct, Value-Oriented, Aspiring to be Trustworthy (Implied), Slightly Informal but Transactional

Brand Values

• •Accessibility/Affordability
• •Variety
• •Convenience
• •Practicality

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the chosen tone (e.g., "Direct, Value-Driven, Helpful, and Accessible"), including words to use and avoid. Share this with anyone creating content.
• •Prioritize Clarity and Simplicity: Especially for an outlet store, customers appreciate straightforward information. Avoid jargon or overly complex language. Get straight to the benefits and the deal.
• •Emphasize Value Consistently: Whether it's a product description, an email, or a policy page, the underlying message of providing good value for money should be evident.
• •Maintain a Consistent Language Approach: While the store targets Brazil with Portuguese elements, the main website copy is in English. Decide if this bilingual approach will be maintained and how. If focusing on English for certain communications, ensure its quality and consistency. If using Portuguese, ensure it's natural and well-written for the target audience.
• •Be Authentic to the "Outlet" Model: Don't try to portray the brand as a luxury or premium service if the core offering is about discounts and variety of often unbranded goods. The tone should align with customer expectations for an outlet: good finds at good prices. Transparency is key.

Social Perception

Limited Online Visibility, Potentially Niche or New, Transactional Relationship, Uncertainty without Reviews

Copy Examples

• •Big Deals, Smart Buys! Your Outlet for Everything You Need.
• •Unlock a new level of convenience without breaking the bank. This [Product Name] is your smart solution for [Product Benefit].
• •Psst... Your Next Great Find is at Compre Bem Outlet!
• •From kitchen gadgets to the latest tech, Compre Bem Outlet brings you amazing products at even more amazing prices. What will you discover today?
• •At Compre Bem Outlet, we believe everyone deserves to 'Buy Well.' That's why we source a wide variety of products and offer them at prices that make sense. Shop smart, live better.