Brand Tone

Professional and Corporate, Expert and Solution-Oriented, Customer-Centric and Service-Focused

Brand Values

• •Partnership
• •Accountability
• •Quality and Innovation
• •Efficiency
• •Service Excellence

Best Practices

• •Focus on the "Why," Not Just the "What": Instead of only listing products (e.g., "We sell Xerox printers"), frame the copy around the client's benefit (e.g., "We enhance your office productivity with reliable Xerox technology and dedicated support"). This aligns with their "strategic business partner" value.
• •Use a "Problem/Solution" Framework: Structure content to identify a common business pain point (e.g., inefficient workflows, high print costs) and clearly present Compleo’s services as the specific solution. This reinforces their expert, solution-oriented tone.
• •Prioritize "Service" and "Support" in Messaging: Words like "partner," "support," "accountable," and "relationship" should be used consistently across all communications to reflect the brand's stated value of strong after-sales service.
• •Maintain a Professional B2B Voice: Avoid overly casual language, slang, or emojis. Communication should be clear, direct, and respectful, suitable for an audience of business owners and managers. The blog content should align with this, focusing on business efficiency rather than generic social media marketing.
• •Leverage Testimonials and Case Studies: Back up claims of efficiency and partnership with concrete examples. Featuring client success stories that quantify results (e.g., "Client X reduced document processing time by 40%") provides powerful proof that aligns with the values of accountability and profitability.

Social Perception

The social perception of Compleo.co.za is that of a credible, established B2B technology provider, known for its partnership with Xerox and its role in providing printing and IT solutions to businesses. Limited public reviews exist, but available customer testimonials praise their outstanding maintenance, support, and personalized relationships. The brand is seen as a reliable partner in industry publications, focusing on operational efficiency and business milestones. Social media presence is minimal and doesn't significantly impact public perception.

Copy Examples

• •Your Strategic Partner in Business Efficiency. We provide the technology and managed print services to make your business more profitable.
• •Is your document workflow costing you time and money? Our automated scanning and document solutions transform your processes, delivering security and efficiency. Let's build a more productive future for your business. #BusinessTechnology #Automation #ManagedPrintServices
• •Reduce your operational costs with a smarter print strategy.
• •Go beyond printing. Our Managed Print Services provide a comprehensive solution covering equipment, maintenance, and consumables, all under a predictable cost model. We handle the technology, so you can focus on your business.
• •Accountable service. Innovative technology. Profitable results. That’s the Compleo commitment. As your strategic partner, we are invested in your success. Discover our Xerox-powered solutions today.