Brand Tone

Trustworthy, Quality-focused, and Value-driven

Brand Values

• •Authenticity
• •Quality
• •Customer Satisfaction
• •Value
• •Reliability

Best Practices

• •Prioritize Transparency and Honesty: Always be upfront about product authenticity, materials, and origin. Use clear and direct language.
• •Emphasize Quality and Craftsmanship: Regularly highlight the "first quality," "Italian made," and "genuine silk" aspects of the products in descriptions and posts.
• •Reinforce Value Proposition: Consistently mention "outlet prices," "great value," or "discount" to remind customers of the benefit of shopping with Como Milano, without devaluing the luxury aspect.
• •Maintain a Customer-Centric Approach: Frame copy around customer benefits (e.g., "experience elegance," "shop with confidence"). Ensure customer service messages are helpful and reassuring, reflecting the personal touch mentioned by the owner.
• •Develop a Style Guide: Create a simple document outlining key brand messaging points, preferred terminology (e.g., "genuine" vs. "real"), and the desired professional yet approachable tone to ensure consistency across all communications and platforms.

Social Perception

reliable and trustworthy source for authentic designer scarves at good prices.

Copy Examples

• •Headline: "Genuine Italian Silk. Outlet Prices. Discover the Como Milano Difference." *Body:* "Indulge in authentic luxury without the extravagant price tag. Since 2005, Como Milano has been your trusted source for first-quality designer silk scarves, directly from Italy's finest factories. Experience the elegance you deserve."
• •Social Media Post (with image of a scarf): "Elegance Woven In. This stunning [Designer Name] silk scarf is 100% authentic and now available at an exceptional value. Shop with confidence – quality and satisfaction guaranteed."
• •Email Subject Line: "Your Next Treasure Awaits: Authentic Designer Scarves, Unbeatable Value." *Email Body Snippet:* "At Como Milano, we personally select each exquisite silk scarf, ensuring it meets our high standards for quality and authenticity. Find your perfect piece today and enjoy luxury for less."
• •Product Description Snippet: "Crafted in Italy from the finest silk, this genuine [Designer Name] scarf embodies timeless style. As with all our pieces, authenticity is guaranteed. Enjoy swift shipping and our commitment to your satisfaction."
• •About Us Page Snippet: "More Than Just Scarves – It's a Promise of Quality. For over 15 years, we've dedicated ourselves to bringing you authentic, luxurious designer scarves at prices you'll love. We stand by every item we sell with our personal guarantee."