Brand Tone

Inspiring & Encouraging, Friendly & Approachable, Practical & Informative, Modern & Stylish, Value-Oriented

Brand Values

• •Accessibility: Making home decor achievable for everyone, regardless of budget or DIY skill level.
• •Ease & Convenience: Providing products that are simple to install and require minimal effort for maximum impact.
• •Creativity & Self-Expression: Enabling customers to personalize their spaces and express their unique style.
• •Quality & Affordability: Offering good quality products that provide significant value for money.
• •Transformation & Empowerment: Helping customers feel empowered to change their environment and love their homes.
• •Community: Fostering a sense of community by sharing customer projects and encouraging interaction.

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone, key messaging points, words to use/avoid, and provides examples. Share this with anyone creating content for the brand.
• •Focus on Customer Empowerment: Frame copy around how Commomy helps customers achieve their goals easily and affordably. Use language that inspires confidence and creativity (e.g., "You can create...", "Easily transform...", "Your dream space is within reach").
• •Highlight Ease and Simplicity: Consistently emphasize the DIY-friendly nature of the products. Use terms like "easy installation," "no special tools needed," "quick update," "hassle-free."
• •Be Visually Descriptive and Aspirational (Yet Achievable): Since the products are visual, use copy that paints a picture and evokes the feeling of a beautifully transformed space. However, keep it grounded in the reality that these are accessible DIY solutions.
• •Maintain a Friendly and Engaging Dialogue: In social media and customer service, use a warm, approachable, and helpful tone. Encourage interaction, ask questions, and feature user-generated content to build community and reinforce approachability. Respond to queries and feedback promptly and positively.

Social Perception

Positive, Solution-Oriented, Good Value, Engaged Community (especially on Instagram and Pinterest). Areas for Improvement (based on some reviews)

Copy Examples

• •Instagram Post (Image: A stunning kitchen backsplash makeover): "From drab to fab in an afternoon! ✨ Our [Product Name] peel and stick tiles make it easy to give your kitchen the stylish refresh it deserves. No grout, no mess, just gorgeous results. Swipe to see the before! What room will you transform next? #CommomyDecor #DIYBacksplash #KitchenGoals #EasyHomeMakeover #PeelAndStick"
• •Facebook Ad (Carousel showing different tile styles): "Dreaming of a home makeover but not the hefty price tag? Commomy is here to help! Explore hundreds of easy-to-install, budget-friendly peel and stick tiles and decals. Your perfect space is just a click away. Shop now and get 15% off your first order! #Commomy #HomeDecorOnABudget #DIYMadeEasy #AffordableStyle #TransformYourHome"
• •Website Banner (Homepage): "Create a Home You Love. Effortlessly. Discover Commomy's stylish and simple peel and stick solutions for every room. Your DIY dream starts here."
• •TikTok Video Caption (Video: Fast-paced installation and reveal): "Watch this Renter-Friendly Glow-Up! 🤩 No damage, all style. Our [Product Name] tiles are a game-changer. Link in bio to shop this look! #Commomy #PeelAndStickFlooring #RenterFriendlyDIY #HomeHack #DIYDecor #EasyUpgrade"
• •Pinterest Pin Description (Image: A beautifully styled bathroom with Commomy tiles): "Bathroom refresh inspiration! ✨ Achieve this serene and stylish look with our waterproof [Product Name] peel and stick tiles. Perfect for creating a spa-like oasis without the renovation hassle. Save this pin for your next DIY project! Visit commomy.com for more ideas. #CommomyDecor #BathroomInspo #PeelAndStickTiles #DIYHome #ModernBathroom #HomeImprovement"