Brand Tone

Empathetic & Understanding, Supportive & Reassuring, Relatable & Friendly, Informative & Trustworthy, Positive & Empowering

Brand Values

• •Well-being & Comfort
• •Natural & Safe Solutions
• •Empowerment
• •Innovation
• •Community & Shared Experience
• •Authenticity

Best Practices

• •Always approach content from a place of understanding the user's pain points and frustrations. Use language that validates their experience before introducing the solution.
• •Use relatable terminology, slang (where appropriate and authentic), and address the everyday scenarios your audience faces. Avoid overly technical jargon unless explaining the science in an accessible way.
• •While acknowledging the problem is key, the overarching message should be about the solution and the freedom/relief it brings. Frame the product as a tool for empowerment.
• •Even when discussing pain, keep the tone hopeful and reassuring. Your brand is a source of comfort and solutions.
• •Whether it's a social media caption, website copy, email, or ad, the core tone (empathetic, supportive, empowering, relatable) should be recognizable. Create a simple brand voice guide if multiple people are creating content.

Social Perception

Positive, Helpful & Innovative, Trustworthy (Increasingly), Community-Oriented, Solution for a Taboo Subject

Copy Examples

• •Period pain shouldn't pause your life. Wave goodbye to cramps and hello to freedom with ComfyShock. Our discreet, drug-free relief means you can get back to doing what you love, any day of the month. #PeriodPower #ComfyShock #PainRelief
• •Tired of pills and hot water bottles? Discover ComfyShock: 🔬 Scientifically-backed TENS technology. ✨ Instant, soothing relief. 🤫 Wearable & discreet under clothes. 🌿 100% Drug-Free. Reclaim your comfort. Learn more and feel the difference! [Link to website]
• •Your Period, Your Rules. Experience Drug-Free Relief with ComfyShock.
• •That period dread? We get it. And we can help. ❤️
• •My period used to mean days on the couch. Now? ComfyShock has me covered. Discreet, effective, and no pills! This little thing is a game-changer. #PeriodHacks #ComfyShockReview #NoMoreCramps