Brand Tone

Informative, Reliable, Comforting, Slightly Technical (regarding product specs)

Brand Values

• •Comfort
• •Efficiency
• •Safety
• •Reliability
• •Affordability
• •Innovation

Best Practices

• •Use clear and concise language to explain product features and benefits.
• •Incorporate keywords related to comfort, efficiency, and design naturally within the copy.
• •Highlight customer satisfaction through testimonials and reviews.
• •Maintain a consistent brand voice across all platforms (website, social media, email).
• •Focus on the emotional benefits of owning a Comfort Smart product (warmth, relaxation, ambiance).

Social Perception

Reliable, Affordable, Practical, Good Value for Money, A brand that provides warmth and comfort with safe and energy-efficient products. The target audience should perceive the brand as trustworthy, providing solutions for efficient home heating.

Copy Examples

• •"Stay warm and cozy all winter long with the Comfort Smart 1500W Electric Fireplace. Enjoy the ambiance of a flickering fire without the hassle of real wood."
• •"The Comfort Smart Portable Electric Space Heater provides efficient and safe heating for any room in your home. Featuring tip-over protection and adjustable thermostat."
• •"Experience the beauty of a traditional fireplace with the convenience of electric. Comfort Smart offers a range of stylish and energy-efficient electric fireplaces to suit any decor."
• •"Read what our customers are saying about Comfort Smart! 'We love our new electric fireplace. It adds so much warmth and charm to our living room!' - The Smiths"
• •"Looking for an energy-efficient heating solution? Comfort Smart electric fireplaces use up to 90% less energy than traditional fireplaces, saving you money on your heating bill."