Brand Tone

Personal & Approachable, Professional & Trustworthy, Caring & Empathetic, Convenient & Flexible

Brand Values

• •Client-Centricity: The client's comfort, convenience, and individual needs are paramount.
• •Passion for Craft: Genuine love for hairdressing and achieving the best results for clients.
• •Quality & Professionalism: Delivering high-standard hairdressing services.
• •Trust & Reliability: Being a dependable service provider.
• •Personalization: Tailoring services and advice to each individual.

Best Practices

• •Always Prioritize the Client's Convenience and Comfort: Frame services and benefits around how they make the client's life easier and more enjoyable. Use "you" and "your" frequently.
• •Maintain a Balance of Professionalism and Warmth: While being friendly and approachable, ensure the language also conveys expertise, quality, and reliability. Mention qualifications or professional standards where appropriate but without being overly formal.
• •Be Clear and Direct: Avoid jargon where possible. Explain services and booking processes in a simple, easy-to-understand manner. The mobile nature of the service should be a clear, consistent message.
• •Inject Personality (Corina's Passion): Let the founder's passion for hairdressing shine through. Storytelling elements about her dedication can build trust and a stronger connection.
• •Use Consistent Terminology: Stick to defined terms for services, locations, and the brand itself (e.g., "Your mobile hairdresser," "at-home salon experience"). This consistency reinforces brand identity across all communications.

Social Perception

The brand aims to be perceived as a high-quality, convenient, and trustworthy mobile hairdressing service. Clients likely appreciate the personalized attention and the comfort of receiving services at home.

Copy Examples

• •Headline (Website/Social Media): "Your Salon, Your Schedule, Your Style. Experience professional hairdressing that comes to you. Comfeur – Your Mobile Hairdresser in Wiesbaden & Mainz."
• •Service Description (Haircut & Styling): "Ready for a fresh look without the fuss? I bring the salon experience to your home, listen to your wishes, and craft a style that’s uniquely you. Book your relaxed hair appointment today!"
• •About Us Snippet: "Hi, I'm Corina, founder of Comfeur. For me, hairdressing is more than a job – it's a passion. I believe everyone deserves to feel fantastic, with a hairstyle they love, in an environment where they feel completely at ease. That's why I bring my expertise and a smile right to your doorstep."
• •Special Offer (e.g., for new clients): "Treat yourself to the Comfeur experience! New clients in the Wiesbaden area receive a complimentary conditioning treatment with their first mobile hairdressing appointment. Your hair will thank you!"
• •Booking Confirmation Snippet: "Great news! Your Comfeur appointment is confirmed. Get ready to relax and be pampered. I'm looking forward to bringing out the best in your hair at [Time] on [Date] at your chosen location!"