Brand Tone

Modern, Minimalist, Experiential, Personal, Approachable, Friendly

Brand Values

• •Quality Craftsmanship
• •Unique Experience & Personalization
• •Meaningful Connections
• •Joy & Satisfaction
• •Modern Self-Expression

Best Practices

• •Focus on the 'Why': Connect with the emotional reasons behind purchasing permanent jewelry – celebrating moments, connections, or self-expression – rather than just the product features.
• •Emphasize the Experience: Highlight the unique, in-person aspect of the 'Spark Bar' and the painless, quick nature of the welding process in your descriptions to build excitement and alleviate any potential concerns.
• •Use minimalist visual style paired with clear, concise, and perhaps elegant copy.
• •Do: Highlight the lasting aspect of permanent jewelry.
• •Don't: Focus solely on the jewelry's aesthetic; instead, include the feeling of connection.

Social Perception

Positive perception focusing on novelty, pain-free process, custom fit, and a carefree accessory.

Copy Examples

• •"Get Zapped! Create lasting memories with our permanent jewelry at the Spark Bar."
• •"Celebrate your bond with a timeless piece. Permanent jewelry for every connection."
• •"Experience the Spark Bar: Where minimalist design meets unforgettable moments."
• •"Express yourself with our custom-fitted permanent jewelry. A unique piece, just for you."
• •"Effortless style, lasting impressions. Discover the beauty of permanent jewelry."