Brand Tone

Established & Trustworthy, Traditional & Heritage-Focused, Caring & Nurturing, No-Nonsense & Product-Focused, Approachable & Familiar

Brand Values

• •Heritage & Tradition
• •Quality & Efficacy
• •Family & Legacy
• •Customer Loyalty & Trust
• •Simplicity & Reliability

Best Practices

• •Emphasize Heritage Authentically: Weave the 1886 founding and family-owned story naturally into communications. Avoid making it sound like a history lesson but rather a testament to enduring quality and trust.
• •Focus on Core Benefits & Ingredients: Keep the language clear and direct when talking about product benefits (moisturizing, protecting, soothing) and key ingredients like Vitamin E. Let the product's efficacy, backed by customer loyalty, speak for itself.
• •Use a Warm, Trustworthy Voice: Write as a knowledgeable and caring family member would – confident in the product's quality and genuinely wanting the best for the customer's skin. Reflect the loyalty and positive experiences of long-term users.
• •Incorporate Customer Language (Subtly): Pay attention to how loyal customers describe the products (e.g., "rich but not greasy," "my skin's savior," "leaves face moisturized the entire day") and subtly echo this sentiment in copy where appropriate.
• •Maintain Simplicity and Clarity: Avoid overly trendy jargon or complex scientific language. The brand's strength lies in its perceived straightforwardness and reliability. The copy should reflect this by being easy to understand and focused on tangible benefits.

Social Perception

Loyal Customer Base, Effective and Reliable, Good Value, Trusted, Somewhat "Hidden Gem"

Copy Examples

• •Generations of Glow: Our Family's Promise to Your Skin Since 1886. For over 135 years, Colonial Dames has been crafting skincare that stands the test of time. Our Vitamin E creams, beloved for decades, deliver the deep moisture and protection your skin deserves. Discover the secret passed down through families – real results, rooted in tradition.
• •More Than Moisture. It's a Legacy of Care. Since 1886, our family has poured passion and quality ingredients into every jar. Experience the Colonial Dames difference: effective, time-tested formulas like our renowned Vitamin E cream, designed to nurture your skin back to its radiant best. Trusted for generations, perfect for you.
• •The Original Vitamin E Richness Your Skin Craves. Before the fads, there was Colonial Dames. We’ve been perfecting the art of Vitamin E skincare since 1886, delivering unparalleled hydration and protection. Feel the difference that proven heritage and high-potency Vitamin E make for truly healthy, supple skin.
• •Time-Honored Skincare. Modern Radiance. Why do customers stay loyal for 20, 30, even 40 years? Because Colonial Dames delivers. Our classic formulas, born from a rich heritage of quality and care, provide the essential nourishment your skin needs to look and feel its timeless best.
• •From Our Family to Yours, Since 1886: Simply Effective Skincare. Colonial Dames isn't just a brand; it's a tradition of quality skincare passed down through six generations. Our potent Vitamin E essentials are crafted to provide genuine results you can see and feel, day after day, year after year.