Brand Tone

Elegant & Refined, Personal & Heartfelt, Exclusive & Intentional, Confident & Empowering

Brand Values

• •Timelessness
• •Quality & Craftsmanship
• •Individuality & Exclusivity
• •Personal Connection & Storytelling
• •Quiet Elegance
• •Care & Intentionality

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., elegant, personal, heartfelt, exclusive, confident), including "words we use" and "words we avoid." Share this with anyone creating content.
• •Always Tell the Story: Weave the mother-daughter origin, the London-design/Italian-made aspect, and the "why" behind the brand into your copy, even subtly. This reinforces the personal and intentional values.
• •Focus on "Feelings" and "Experiences": Connect the clothing to the emotions and memories it can evoke (confidence, feeling special, quiet elegance), rather than just its physical attributes.
• •Emphasize Exclusivity and Craftsmanship: Consistently mention the limited quantities and the Italian artisanry to underscore the quality and unique nature of the pieces. This justifies a premium perception.
• •Maintain a Refined Vocabulary: Use sophisticated but accessible language. Avoid slang or overly casual terms. The language should mirror the "quiet elegance" the brand champions.

Social Perception

A high-quality, exclusive, and thoughtfully designed fashion brand with a personal touch.

Copy Examples

• •Headline for a new collection: "Timeless by Design, Cherished for a Lifetime. Discover the new Coloma's collection – where Italian craftsmanship meets our shared heart."
• •About Us snippet for social media: "More than just fabric. Coloma's is a story woven by a mother and daughter, designed in London, and brought to life by artisans in Italy. Each limited-edition piece is a whisper of quiet elegance, made to make you feel uniquely you."
• •Product Description example (for a dress): "The 'Sofia' Dress: An embodiment of enduring style. Crafted in limited quantities from the finest Italian linen, its silhouette speaks of quiet confidence. A piece designed not just for an occasion, but for the moments that become cherished memories. Feel the care in every stitch."
• •Instagram caption for a lifestyle image: "Finding the extraordinary in the everyday. Our pieces are designed to move with you, a quiet statement of elegance and personal style. Crafted with intention, for a life lived beautifully. #ColomasStory #ItalianCraftsmanship #TimelessFashion"
• •Email subject line for a special offer to early subscribers: "A Personal Invitation from Coloma's: Experience Timeless Elegance."