Brand Tone

Friendly and Approachable, Stylish and Trendy, Enthusiastic and Positive, Artisanal and Authentic

Brand Values

• •Style and Aesthetics
• •Functionality and Practicality
• •Quality and Craftsmanship
• •Originality and Uniqueness
• •Freedom and Liberation
• •Local Connection

Best Practices

• •Embrace Bilingualism Authentically: Continue to use both French and English naturally where appropriate, reflecting the brand's Quebecois roots and broader appeal. Ensure translations are accurate and culturally relevant.
• •Infuse "Pi" and Artisanal Language: Subtly weave in the inspiration behind the brand (like "Pi-inspired," "mathematical beauty") and consistently highlight the "handmade," "crafted," and "unique design" aspects to reinforce authenticity and quality.
• •Focus on Benefits, Not Just Features: While mentioning materials like semi-precious stones is good, emphasize what the product *does* for the customer: "simplifies your life," "keeps you hands-free," "elevates your style," "offers freedom."
• •Maintain a Positive and Engaging Voice: Use upbeat language, relevant emojis (sparingly and appropriately for the platform), and ask questions to encourage interaction on social media. Reflect the enthusiasm for the products.
• •Develop a Style Guide: Create a simple internal guide that outlines key brand messages, preferred terminology (e.g., "crossbody phone strap" vs. "phone lanyard"), tone words (e.g., chic, practical, unique, handmade, free-spirited), and the "why" behind Colliers Pimala to ensure consistency across all writers and platforms. Include the mission of "freedom through style."

Social Perception

Customers likely perceive Colliers Pimala as a provider of stylish, practical, and unique handmade phone accessories, particularly appealing to those who value both fashion and convenience. The bilingual approach suggests a connection with the Quebec and broader Canadian market. The brand aims to be seen as a go-to for thoughtful and original gifts. The association with "Pi" and "mathematical beauty" adds an element of intellectual curiosity and distinctiveness to the brand. Positive engagement on platforms like TikTok (likes, comments) indicates an interested and potentially growing audience. The primary challenge in social perception might be brand name confusion with the larger "Colliers" real estate firm, though the distinct product offering and targeted marketing help differentiate "Colliers Pimala" within its niche.

Copy Examples

• •Instagram Post (Image: Lifestyle shot of someone using the crossbody phone strap while shopping): Keep your essentials close and your hands free for more important things (like that perfect find!). ✨ Our Pimala crossbody phone straps: Quebec-made style that moves with you. #ColliersPimala #HandsFreeStyle #FaitMainQuebec #FunctionalFashion #ShopInStyle
• •TikTok Video Ad ( upbeat music, quick cuts showing different strap designs and uses): Life's too short to dig for your phone! 📱💃🕺 Go hands-free with Colliers Pimala! Handmade in Quebec, designed for your vibe. ✨ Which style is yours? #AccessorizeYourLife #ColliersPimala #PhoneStrap #UniqueGifts #MadeInQuebec
• •Facebook Ad (Carousel showing different product collections like Pi Origin, Pi Essence): Inspired by the infinite beauty of Pi, crafted with passion in Quebec. ✨ Discover the Colliers Pimala collection – where unique design meets everyday practicality. Perfect for you, perfect as a gift! Shop now and get 10% off your first order! #ColliersPimala #PiInspired #HandmadeJewelry #CrossbodyPhoneStrap #GiftIdeas
• •Website Banner: Unlock Everyday Elegance. ✨ Explore Colliers Pimala: Handcrafted phone straps & accessories designed in Quebec for a stylish, hands-free life. #WearArt #MinimalistStyle
• •Email Newsletter Snippet (Subject: ✨ Free Your Hands, Elevate Your Style!): Hello [Customer Name], Tired of the handbag juggle? Discover the beauty of hands-free chic with Colliers Pimala! Our stunning, handmade phone straps and accessories from Quebec are designed to keep you connected in style. Click here to explore our latest Pi-inspired collection and enjoy the freedom you deserve! [Link to Shop]