Brand Tone

Confident & Daring, Urban & Streetwise, Authentic & Individualistic, Stylish & Modern, Quality-Conscious, Exclusive & Minimalist (Less is More)

Brand Values

• •Authenticity: Offering genuine streetwear.
• •Quality: Commitment to high-quality materials and careful production.
• •Exclusivity: Providing unique and limited collection pieces.
• •Individuality: Celebrating the unique style of their customers.
• •Style & Functionality: Designing pieces that are both fashionable and practical.
• •Customer Focus: "always thinking no que realmente importa: você" (always thinking about what really matters: you).
• •Passion & Hard Work: Emphasizing the dedication behind building the brand.

Best Practices

• •Develop a Brand Voice Chart: Create a simple chart that defines your brand's personality traits (e.g., Daring, Urban, Authentic) and then lists "Do's" and "Don'ts" for language. For example: *Do: Use confident and direct language. Don't: Use overly formal or generic phrasing.*
• •Understand Your Core Audience Deeply: Continuously research and understand the language, slang (if appropriate and authentic to the brand), and communication preferences of your target streetwear audience. The copy should resonate with them naturally.
• •Focus on "Show, Don't Just Tell": Instead of just saying "high quality," describe the materials or the careful production process briefly, as Collet Brand already does in its "About Us." For "daring," showcase it in the product design and visuals.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, product descriptions, social media captions, email marketing, and any customer service interactions is aligned. This builds recognition and trust.
• •Create a Swipe File of On-Brand Content: Keep a collection of your best-performing copy, as well as examples from other brands (even outside of fashion) that effectively convey a similar desired tone. Use this for inspiration and to keep the team aligned.

Social Perception

Fashionable and on-trend within its niche. Influencer collaborations suggest an effort to build credibility and reach a style-conscious audience. Positioning it as a brand for individuals who are expressive with their personal style and active on social media.

Copy Examples

• •Headline: Collet Brand: Streetwear Autêntico. Para quem dita a própria moda. (Collet Brand: Authentic Streetwear. For those who dictate their own fashion.) Body: Cansado do comum? Nossas coleções limitadas são criadas para quem busca exclusividade e qualidade sem abrir mão do conforto. Peças com design ousado, feitas para o seu corre diário. Vista sua individualidade. #ColletBrand #StreetwearAutêntico (Translation: Tired of the ordinary? Our limited collections are created for those seeking exclusivity and quality without sacrificing comfort. Pieces with a daring design, made for your daily grind. Wear your individuality.)
• •Social Media Post (Image: Model wearing a Collet Brand jacket in an urban setting): Caption: Essência urbana, atitude Collet. Nossas jaquetas são mais que uma peça, são uma declaração. Produção cuidadosa, design funcional e o estilo que só a Collet tem. Descubra a sua. Link na bio. (Translation: Urban essence, Collet attitude. Our jackets are more than a piece, they are a statement. Careful production, functional design, and the style that only Collet has. Discover yours. Link in bio.)
• •Product Description Snippet (for a t-shirt): Mais que uma camiseta, um manifesto. A [Nome da Camiseta] da Collet Brand traz modelagem oversized para máximo conforto e estampa exclusiva que reflete a liberdade de ser quem você é. Malha premium, toque macio e a durabilidade que acompanha seu ritmo. Edição limitada. Garanta a sua. (Translation: More than a t-shirt, a manifesto. The [T-Shirt Name] by Collet Brand features an oversized fit for maximum comfort and an exclusive print that reflects the freedom to be who you are. Premium fabric, soft touch, and the durability to keep up with your pace. Limited edition. Secure yours.)
• •Email Subject Line: Alerta de Exclusividade: A nova coleção Collet Brand chegou. Email Body Preview: Streetwear que te define. Peças únicas, design inovador e a qualidade que você merece. Clique e seja um dos primeiros a conferir a coleção limitada da Collet Brand. Unidades limitadas. (Translation: Email Subject: Exclusivity Alert: The new Collet Brand collection has arrived. Email Body Preview: Streetwear that defines you. Unique pieces, innovative design, and the quality you deserve. Click and be one of the first to check out Collet Brand's limited collection. Limited units.)
• •Instagram Story Copy (Over a video showcasing different ways to style a Collet cargo pant): Versatilidade e estilo? TEMOS! A Calça Cargo Collet é perfeita para qualquer rolê. Design funcional, conforto e aquela pegada urbana que a gente ama. Como você usaria a sua? Mostra pra gente! #ColletCargo #MeuEstiloCollet (Translation: Versatility and style? WE HAVE IT! The Collet Cargo Pants are perfect for any occasion. Functional design, comfort, and that urban vibe we love. How would you wear yours? Show us!)