Brand Tone

Knowledgeable and Efficacious, focusing on the science-backed benefits of collagen for skincare.

Brand Values

• •Efficacy/Results-Oriented: Achieve visible skincare results with the transformative power of collagen.
• •Adaptability & Inclusivity: Catering to unique needs regardless of age or skin type.
• •Quality Ingredients: Paraben-free and fragrance-free formulations for skin-friendly care.
• •Scientific Validation: Emphasizing scientifically proven ingredients and their benefits.
• •Expertise: Positioned as the expert brand in collagen for your skin.

Best Practices

• •Use scientific language to establish credibility and expertise in collagen skincare.
• •Highlight the benefits of collagen in addressing specific skin concerns like aging, hydration, and firmness.
• •Emphasize the brand's commitment to quality ingredients, such as being paraben-free and fragrance-free.
• •Incorporate customer testimonials to showcase the effectiveness of Collagenic products.
• •Tailor messaging to address a wide range of customer needs, emphasizing adaptability and inclusivity.

Social Perception

Perceived as effective and trustworthy, with the aspiration of being seen as a knowledgeable authority in collagen-based skincare.

Copy Examples

• •Collagenic: Your expert in collagen-based skincare, providing solutions for all ages and skin types.
• •Discover the transformative power of collagen with Collagenic's paraben-free and fragrance-free formulations.
• •Combat the natural loss of collagen with Collagenic products designed to support your skin barrier, improve ingredient absorption, and enhance hydration.
• •Scientifically proven ingredients for healthy, youthful skin. Experience the Collagenic difference.
• •Collagenic: Celebrating the transformative power of collagen in every step of your facial care.