Brand Tone

Warm & Friendly, Sincere & Heartfelt, Appreciative, Helpful & Accommodating, Craft-Oriented & Proud

Brand Values

• •Personal Connection
• •Quality Craftsmanship
• •Thoughtful Gifting
• •Customer Satisfaction
• •Family & Love

Best Practices

• •Always Lead with Heart: Infuse warmth and genuine emotion into your copy. Think about the sentiment behind the gift and the joy it will bring. Use words like 'love,' 'cherish,' 'memories,' 'special,' 'heartfelt.'
• •Emphasize Personalization & Storytelling: Highlight the 'custom' and 'personalized' aspects at every opportunity. Frame products not just as items, but as carriers of stories and personal connections. Encourage customers to imagine the item in their lives or as a gift for a loved one.
• •Maintain a Friendly & Approachable Voice: Write as if you're talking to a friend. Use contractions (e.g., it's, you're) where appropriate. Be helpful and inviting in your calls to action and customer service interactions.
• •Showcase Craftsmanship & Quality: Gently remind customers of the care and quality that goes into each piece. Use terms like 'handcrafted,' 'made with care,' 'quality materials,' 'designed to last' to build trust and justify value.
• •Be Consistent Across All Channels: Whether it's a product description, an Instagram caption, a Facebook reply, or an email, the tone should always feel like it's coming from the same caring, craft-focused brand. Develop a simple style guide if needed to remind anyone writing copy of these core tonal elements.

Social Perception

Trusted Source for Personalized Gifts, Associated with Special Occasions, Positive Customer Experiences, Small Business Charm

Copy Examples

• •Whip up memories in the heart of your home with our beautifully handcrafted cutting board. Personalized with your family name or a special date, it’s more than just a kitchen tool – it's a keepsake, lovingly made to be part of your family's story for years to come. The perfect heartfelt gift for weddings, housewarmings, or just because.
• •Searching for a gift that speaks from the heart this holiday season? ✨ Let us help you create something truly special. Our personalized ornaments and custom engraved treasures are made with love, right here in our workshop, ready to bring a smile to your loved ones' faces. What memory will you capture?
• •Made Another Memory? Let's Engrave It! Hi [Customer Name], we loved helping you create [Past Purchased Item Type]! As life brings new joys and milestones, remember we're here to help you capture them with a personal touch. Explore our new arrivals perfect for [Relevant Occasion, e.g., anniversaries, new home celebrations]...
• •Gifts Crafted with Love, Engraved for Life. Discover personalized treasures that tell your story.
• •Begin your forever with a personal touch. From custom cake toppers to unique wedding party gifts, Colby & Claire offers beautifully engraved pieces to make your special day even more memorable. Let's create something you'll cherish long after you say 'I do.'