Brand Tone

Warm, Elegant, & Inspiring

Brand Values

• •Home & Hearth
• •Family & Togetherness
• •Quality & Aesthetics
• •Comfort & Well-being
• •Everyday Elegance

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Warm, Elegant, Inspiring, Friendly) and key vocabulary. Provide do's and don'ts for communication.
• •Embody "Hestia": Consistently weave in themes of home, warmth, comfort, and togetherness in messaging, subtly referencing the positive attributes of the goddess Hestia.
• •Focus on "Creating Atmospheres": Frame product benefits around how they help customers create desired moods and experiences in their homes, rather than just listing features.
• •Visual-Copy Synergy: Ensure the tone of the copy perfectly complements the warm, stylish, and inviting aesthetic of the product photography and videography.
• •Engage with Heart: When interacting on social media or in customer communications, maintain a friendly, helpful, and genuinely warm approach. Ask questions, share inspiration, and build a community around the love of home.

Social Perception

A provider of tasteful and quality items that help create a beautiful and welcoming home.

Copy Examples

• •Instagram Post (New Tableware Collection): "Gather beautifully. ✨ Our new [Collection Name] tableware has arrived, designed to turn everyday meals into cherished moments. Discover the art of togetherness. #CoHestia #ArtDeLaTable #HomeDecor #NewIn"
• •Website Banner (Homepage): "Crafting your haven, one beautiful piece at a time. Explore Co-Hestia – where warmth meets style."
• •TikTok Video Caption (Quick demo of a kitchen gadget): "Effortless elegance in your kitchen! 😉 Our [Product Name] makes daily routines a joy. Get yours and simplify with style! #CoHestiaKitchen #HomeHacks #MustHave"
• •Product Description (Decorative Vase): "More than just a vase, it's a whisper of elegance for your favorite corner. The [Vase Name] brings a touch of serene beauty, perfect for showcasing fresh blooms or standing stunningly on its own. Invite tranquility into your home."
• •Email Newsletter Subject Line (Seasonal Decor): "Cocoon Your Home: Autumn Warmth & Style from Co-Hestia 🍂"