Brand Tone

Elegant, Caring, Passionate, Accessible & Inclusive

Brand Values

• •Elegance and Beauty
• •Well-being and Happiness
• •Quality and Softness
• •Benevolence and Care
• •Inclusivity and Accessibility
• •Customer Focus

Best Practices

• •Embrace Elegant Language: Consistently use refined and sophisticated vocabulary that evokes beauty and style. Avoid overly casual slang or jargon.
• •Infuse Warmth and Empathy: Especially when relevant (like for chemo scarves), use compassionate and understanding language. Let the care behind the brand shine through.
• •Highlight Quality and Sensory Details: Focus on the 'softness of materials,' 'quality craftsmanship,' and the 'feel' of the scarves to appeal to the senses and underscore value.
• •Communicate Core Values: Weave in the brand's values of well-being, happiness, inclusivity, and benevolence into storytelling and product descriptions.
• •Maintain a Passionate and Personal Touch: Remind customers of the founders' passion and the 'human adventure' behind the brand to build connection, as seen in their 'About Us' section. Ensure the customer service communication also reflects this personalized and warm approach.

Social Perception

Customers perceive the brand positively, particularly regarding product quality, aesthetics, fast delivery, and good value. The products are seen as adding an elegant touch to outfits and being comfortable. The perception is that of a provider of quality scarves for various occasions and needs, including sensitive ones like chemo scarves.

Copy Examples

• •Coeur de Foulard: Wrap Yourself in Elegance and Comfort. Discover our passion for beautifully crafted scarves, designed to bring a touch of grace and a feeling of well-being to your every day. Each piece is a promise of quality and softness.
• •Designed with heartfelt care, our chemo scarves offer gentle comfort and elegant discretion during challenging times. Embrace your radiance with materials that are soft to the touch and kind to your skin.
• •Let your style blossom. Our latest collection of silk square scarves has arrived, each one a testament to timeless elegance and the joy of refined accessories. Find the perfect piece to make you feel confident and radiant. #CoeurDeFoulard #Elegance #ScarfLove
• •At Coeur de Foulard, we believe fashion is more than just fabric; it's a feeling. It's the confidence in your step, the smile that comes with feeling beautiful, and the warmth of knowing you're cared for. Explore our curated selection and find a little piece of happiness.
• •More than just a scarf shop, Coeur de Foulard is a shared dream by Patrick and Muriel – a place where elegance meets heartfelt benevolence. We pour our passion into selecting scarves that not only look beautiful but also feel wonderful, bringing a little extra joy and confidence to your life.