Brand Tone

Family-Friendly & Approachable, Caring & Protective, Confident & Empowering, Informative & Trustworthy, Proudly Local (UAE), Positive & Upbeat

Brand Values

• •Sun Safety & Protection
• •Inclusivity & Modesty
• •Quality & Durability
• •Family
• •Sustainability & Responsibility
• •Comfort & Style
• •Innovation

Best Practices

• •Prioritize 'Protection' and 'Safety': Always weave in the core benefit of UV protection. Use words like 'safe,' 'protected,' 'shield,' 'care,' and 'worry-free.'
• •Emphasize 'Inclusivity' and 'For Every BODY': Consistently use the #COEGAforEveryBODY hashtag and language that welcomes all shapes, sizes, and preferences. Highlight modest options positively and confidently.
• •Maintain a 'Family-Friendly and Positive' Voice: Use warm, approachable, and encouraging language. Focus on the joy of family time, outdoor activities, and enjoying the sun responsibly. Keep the tone upbeat and optimistic.
• •Highlight 'UAE Origin' and 'Quality Craftsmanship': Proudly mention 'Made in UAE' or 'Home-grown.' Reinforce the quality of materials (e.g., 'premium European fabrics,' 'durable,' 'chlorine-resistant') and the thoughtful design process.
• •Subtly Integrate 'Sustainability' and 'Community': Where appropriate, mention eco-friendly practices, local manufacturing benefits (reduced carbon footprint), or community initiatives to reinforce responsible brand values without overshadowing the primary product benefits.

Social Perception

Trusted Source for Sun Protection, Go-To for Modest Swimwear, A Local Success Story, Family-Oriented Brand, Socially and Environmentally Conscious, Good Quality, Fair Value

Copy Examples

• •Headline: Sun-Kissed Days, Worry-Free Ways! COÉGA Has Your Family Covered. Body: Dive into fun with COÉGA’s UV50+ protective swimwear! Made with love in the UAE, our stylish and comfy designs are perfect for every body. From vibrant kids' prints to chic modest wear, enjoy the sunshine safely. #COEGAforEveryBODY #SunSafeStyle
• •Headline: Embrace the Sun, Beautifully & Modestly. Body: Feel confident and comfortable in COÉGA’s inclusive swimwear. Our thoughtfully designed modest collection offers elegant coverage without compromising on style or UV protection. Proudly made in the UAE for every unique you. #ModestSwimwear #UVProtection #MadeinUAE
• •Headline: Quality That Lasts, Adventures That Never Fade. Body: Invest in swimwear that keeps up with your family’s splashes and smiles! COÉGA’s durable, chlorine-resistant fabrics are designed for endless fun and crafted sustainably right here in the UAE. #COEGASunwear #SustainableSwim #FamilyAdventures
• •Headline: From Our Family to Yours: Stylish Sun Safety Since 2004. Body: Born from a mother’s wish to protect her children, COÉGA Sunwear offers premium UV-protective swimwear for men, women, and kids. Discover our latest collection, lovingly designed and made in the UAE. #COEGAFamily #SunSafety #Homegrown
• •Headline: Poolside Perfect, Planet Friendly. Body: Make a splash with COÉGA! Our vibrant, UV-protective pool shoes and swimwear are not just stylish and comfy, but also sustainably made in the UAE. Look good, feel good, do good. #SustainableStyle #COEGA #PoolLife